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I'm testing out an opt-in strategy

Opt-ins get a lot of attention for being an amazing way to #grow your audience — which is exactly what I want to do.
But of course, there are a lot of #strategies being touted as "the way to build/grow/etc."
So, I want to find out if #optins will work for me.

On January 15th I casually launched a marketing email list called The Copy Club

By "casually launched" I mean, I created a page on my website for people to sign up, added the link to my email signature, and included it as a link from my Instagram profile. And did nothing else at all.

7 people — including 1 stranger — have signed up in the last month

Obviously, I want to move out of the single-digits into some bigger numbers.
Obviously, I want to move out of the single-digits into some bigger numbers. So, I'm going to try to use opt-ins. My biggest concern about this strategy is that it will attract people who are just looking to get #free stuff before immediately unsubscribing.
So, instead of doing a free download of something for my lead magnet, I'm going to create a 5-day mini #emailcourse (for free) to see how it performs. I'm hoping that the increased time (without being too long) will do a few things:
  • Allow #readers to get to know me
  • Absorb the #content I'm sharing in bite-sized pieces
  • Encourage readers to reply to my #emails
  • Create a report with readers because they #engage

I'm launching my free 5-day mini email course on Friday the 1st

More to come as I track the stats.

tl;dr I want to test out a variety of opt-in strategies to find out if they can genuinely help me grow my audience digitally. I'm going to build a free 5-day mini email course and launch it at the end of this week, then track the stats to see how it performs.

Author Bree Weber Published 2/25/2019, 4:37:17 PM Permalink

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