🐽 Pig Pilots ✈️

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I'm feeling a little out of sorts

I think it's coming from the #frustration that people are pointing to specific strategies as surefire solutions, when (really) none of them seem to be true.
It's really pissing me off. And it makes me think that I shouldn't be #trusting the business experiences that other people are sharing.
Maybe they're all exaggerated or straight up augmented to look better than the reality of what happened. Aka #lies.

Mostly, I feel uncomfortable that I don't know what the answer is.

And if research and using the experiences of others as resources is out... I'm just not sure what's left...
  • Trial and error
  • Shotgun approach to see what works
  • Do the #opposite of everyone else
I have a feeling this is where most business owners stop pushing. They hit a level that's #comfortable, and it's really hard to move beyond that, so they keep spinning their wheels or they just give up.
That won't be me.


tl;dr Been feeling frustrated for the last week or so about how to keep pushing to the next level. I feel like I can't trust the schemes that everyone else is following, because it's not really working for the majority. I'm not interested in a lottery solution, so I'm uncomfortable that I don't know what the answer is. All I know is I'm not stopping.

Author Bree Weber Published 2/27/2019, 1:29:46 PM Permalink

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Pinterest Strategy Update

I opened a business Pinterest account a little over a week ago (on 2/17/19) to test out a pinning strategy. I'm interested in driving #traffic to my website, but I don't want to spend a ton of time doing so.

Currently, there's no ROI in traffic.

So, I'm being careful with my time: where I spend it, how I track it, and what it gets me.

In the last week, I've pinned 3 images to 1 board, which 8 people have seen, but not engaged with.

Everything I've read about #Pinterest strategy is incredibly reminiscent of every other social media strategy I've seen:
  • Post/Pin every day, multiple times
  • Engage/Like/Comment/Repin others
  • Use a lot of #hashtags
  • Be consistent
I can't decide if I'm being discerning by not wanting to put in time to what appears to be a #lottery-based system β€” or if I'm being obstinate by not putting in time to what everyone else is calling a tried and true method.

It's just that I don't want to have a business like everyone else.

So, clearly, I need to be doing things #differently. But what are those things? I guess I need to #brainstorm more.

tl;dr Pinterest β€” like most other social media strategies β€” seems to be based on spending a lot of time, every day, consistently, to maybe get some traffic. Where's the ROI? Is this really the best (unpaid) way to generate interest in a previously unknown business? I'm not so sure.

Author Bree Weber Published 2/26/2019, 1:25:33 PM Permalink

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I'm testing out an opt-in strategy

Opt-ins get a lot of attention for being an amazing way to #grow your audience β€” which is exactly what I want to do.
But of course, there are a lot of #strategies being touted as "the way to build/grow/etc."
So, I want to find out if #optins will work for me.

On January 15th I casually launched a marketing email list called The Copy Club

By "casually launched" I mean, I created a page on my website for people to sign up, added the link to my email signature, and included it as a link from my Instagram profile. And did nothing else at all.

7 people β€” including 1 stranger β€” have signed up in the last month

Obviously, I want to move out of the single-digits into some bigger numbers.
Obviously, I want to move out of the single-digits into some bigger numbers. So, I'm going to try to use opt-ins. My biggest concern about this strategy is that it will attract people who are just looking to get #free stuff before immediately unsubscribing.
So, instead of doing a free download of something for my lead magnet, I'm going to create a 5-day mini #emailcourse (for free) to see how it performs. I'm hoping that the increased time (without being too long) will do a few things:
  • Allow #readers to get to know me
  • Absorb the #content I'm sharing in bite-sized pieces
  • Encourage readers to reply to my #emails
  • Create a report with readers because they #engage

I'm launching my free 5-day mini email course on Friday the 1st

More to come as I track the stats.

tl;dr I want to test out a variety of opt-in strategies to find out if they can genuinely help me grow my audience digitally. I'm going to build a free 5-day mini email course and launch it at the end of this week, then track the stats to see how it performs.

Author Bree Weber Published 2/25/2019, 4:37:17 PM Permalink

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I'm 25% of the way through my alpha content coaching program

So far, I've learned a ton. The biggest takeaway?

This is actually 2 programs.

I can already see how to split this into 2 #programs:
  1. A group program focused on clarifying brand messaging
  2. An individual program focused on content review and feedback
I'm going to continue to take in feedback to see how I can shape these two programs further and launch them later this year.

tl;dr Several weeks into the alpha version of my coaching program, I've determined that this is actually 2 programs rolled into one.

Author Bree Weber Published 2/22/2019, 12:45:58 PM Permalink

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Today is a strategy day

I've been getting ahead on my #client work β€” which feels amazing. And as much as I want to lounge around in my PJs eating ice cream, I'm allocating that "extra" time to slightly more #productive tasks.
  • Thinking of new business #strategies
  • Creating #marketing #content
  • Going to the gym to work out
  • Attracting new prospective clients
I might even do my laundry!
But I don't want extra time to be only associated with household duties. I want to put that extra time β€” and energy β€” into #scaling my business.


tl;dr I've been getting ahead on my client work, which gives me more time to spend in my business doing things like attracting new clients, testing new business strategies, and creating new content,

Author Bree Weber Published 2/21/2019, 1:02:30 PM Permalink

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I'm testing out something new

In addition to trying to bring in new clients, I'm going to start applying directly to #freelance #copywriting projects.
This isn't an avenue I've explored much before because I didn't want to work with just one client. But after doing a small amount of research, many of the #jobs I came across were actually for individual clients like entrepreneurs.
So, this week, I'll be applying to a couple different positions and see what the response is like.
All in addition to growing my #client list.

tl;dr I'm going to test out applying directly to freelance copywriting projects to see if this is a good way to grow my business and client list.

Author Bree Weber Published 2/18/2019, 10:31:37 AM Permalink

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I want to accelerate faster

Now that I'm fully recovered, I'm thinking more about what I can do to increase my reach, grow my audience, and build additional #revenue streams.
All the research I've done says the same things:
  • Use private Facebook groups
  • Schedule pins on Pinterest
  • Post every single day on Instagram
  • Create click funnels
  • Etc etc etc
But EVERY SINGLE PERSON I've asked how much business have you received as a direct result of Facebook/Pinterest/Instagram? has said the exact same thing.

Nobody is getting business from social media.

Literally every single business owner I've asked has shared that all of their new clients or leads have come from their own networking or #referrals from existing clients. Not #socialmedia


#Networking takes too long, so there's no way that's the only way to grow a business and #accelerate. But no one I know is getting #business any other way. What gives?

tl;dr Feeling frustrated, because everyone is saying the answer to growing your business lies in social media and click funnels, etc. but no one is actually getting clients that way. They're only getting clients from networking and referrals, which takes too much time to scale.

Author Bree Weber Published 2/15/2019, 12:56:01 PM Permalink

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The sickness got me πŸ€’

I know I tried to run from it, but it ended up taking me down. Thankfully, most of it was over the weekend, but my Friday and Monday were definitely interrupted by more than just sniffles.
I spent most of yesterday catching up, but I still have a busy week of ahead of me in order to stay on schedule. Of course, I'd really like to get ahead... just without getting sick again.


tl;dr I'm behind my ideal schedule after getting sick, so now I need to catch up on everything β€”Β without getting sick again.

Author Bree Weber Published 2/13/2019, 11:44:44 AM Permalink

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I woke up this morning feeling a bit under the weather πŸ€’

I'm pretty sure a cold is trying to take me down, but I didn't budget #time for that...
So, I'm throwing back Vitamin C chewables (yes, like a child) and sucking down tea, along with drinking as much water as my Brita can filter.

I also have 3 meetings over video and 3 deadlines to tackle today.

Like I said, the timing is not ideal. But I'm not bedridden and my brain still seems to be functioning at a majority percentage, so...


tl;dr I feel a cold coming on, but I have a lot of shit to do, so I'm trying to shoo it away with tea and vitamins. Hopefully it works because tomorrow is just as busy as today.

Author Bree Weber Published 2/7/2019, 10:13:02 AM Permalink

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Just launched 2 new services


As part of my plan to launch or pilot a new #businessmodel or revenue source each month, I created and launched 2 new services today. πŸš€ It's kind of like Pig Pilots 2.0!!
I spent about 5 days πŸ€¦β€β™€οΈ planning and researching and thinking about what to call them and how to position them and what should go on a landing page β€” and then I remembered this is #PigPilots β€” so I just launched them.

Minimum Viable Product style

No marketing campaign, no landing page, and no more wasted time.
The first new service is copyediting. This one is fairly simple because I've already been getting requests for this kind of service, and many of my clients provide drafts as part of the initial content I ask of them. This month I'm testing out who the target audience should be, how to position the marketing, and how to price #copyediting.
The second new service is a brand messaging audit. The #audit is a bit more complex, because although I already provide content strategy and #messaging development as an inherent part of #copywriting, an audit is more of a one-off service designed to attract strangers.
So, I'm especially curious to find out how people will respond to this new service. Ideally, I'm thinking it will be a low-entry offer for potential clients who haven't worked with me and may still be taking a #DIY approach to their content, to test out working with me.

I've got a whole month find out!

tl;dr Today, I launched 2 new services (minimum viable product style). I'm piloting "copyediting" and "brand messaging audit" to see what kind of traction they get this month. Then, I'll decide whether to keep, expand, or replace them.

Author Bree Weber Published 2/6/2019, 3:52:20 PM Permalink

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This is my 1st week of coaching!

This week begins the 1st week of the 12-week Kickass Content Coaching #program. I'm having my first calls with #participants, doling out homework, and reading their feedback about the enrollment process.
I've already discovered that keeping the calls to the 25-minute timeframe I've allotted will likely be a challenge.
People like to chat, especially when communicating via writing is a challenge. Some other things that I'm concerned about, but am keeping a close eye on:
  • Not receiving weekly #feedback from all the participants
  • Participants not being #honest in their weekly feedback
  • Participants burning out on doing their #homework
  • Participants not taking advantage of included #content review
  • Spending too much of my own time on program development
I think the last point will be the hardest, mostly because I'm so excited! So, I created another system. πŸ˜‚

I've created "max minutes" for low priority tasks

I've set a #maximum amount of time I'm willing to spend in a single session, day, week or even month on particular platform, project, or task. The idea is to ensure I don't spend #time on things that (emotionally) feel like work, but instead actually channel that energy into the things that really, truly are work.


tl;dr I've started the 1st week of Kickass Content Coaching and I'm super excited! I know that I tend to spend extra time on things I'm excited about, even when I don't need to. So, I created "max minutes" to limit the amount of time I spend on low priority tasks.

Author Bree Weber Published 2/5/2019, 5:47:39 PM Permalink

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Banked a full month


This is a first-ever achievement!! πŸŽ‰

So, not only is this the highest amount I've #banked yet, but it's also just over a full month's worth of monetary #conditionals. Based on the way I've structured the Pig Pilot system, that means I could take a full month's vacation without breaking a sweat!
Of course, I want to keep building my #bank up even more. That means I need to keep surpassing my #minimummonetary and hitting bonuses. I've hit a streak of 3 bank bonuses in January, so if I can keep that going into February, I'll see some serious bonuses this month!


tl;dr I've banked a full month's worth of income β€” the highest bank balance I've achieved thus far! I could totally take a 4-week vacation now, but I want to keep building my bank up, which means more surplus weeks (above the minimum monetary) at higher amounts, so I can continue the bonus streak.

Author Bree Weber Published 2/4/2019, 11:01:53 AM Permalink

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Nobody cares about the website

After running this launch period for the alpha release of Kickass Content Coaching, I went back to look at the stats. Of course, these aren't entirely accurate because tracking never is and also because not everyone allows cookies. These numbers are all from Squarespace.

About 100 checked out my site between January 15 - January 30

You can see a bit of spike (15 views) on the day of launch, and most of the upticks were from the days that I really got behind the marketing. But there is an anomaly on January 29th... 🀨
Most of the traffic is from direct sources (probably my emails and sharing directly with people). There was a huge increase in traffic from Facebook β€” a platform I'm not using β€” which I believe came from peers who offered to share the link with their network.

I got 0 enrollments as a result of my website

And Instagram is worse

I use a free resource called Linktree to track who clicks on my profile bio link. Instagram brought a whopping 3 people to my website, and if we assume half were accidental clicks... well, obviously Instagram isn't bringing in traffic.
Most will say I just don't have the following, which grew from 75-125 during this launch period. But, even if I had triple my audience size, I don't think I would have seen results.
At least not the kind I saw from contacting people directly and sharing the program with them. Now, it's time to figure out how to scale that approach.
#didnotproofread #backtowork #instagram #website #squarespace

tl;dr The marketing channels people say are a MUST did pretty much zilch for my launch. In this case, it was the grassroots approach that worked, but I want to scale it for my next launch, so I can see bigger results without exponentially adding to the time involved for me.

Author Bree Weber Published 2/1/2019, 10:01:38 AM Permalink

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Yesterday ended the launch period for the alpha release of my Kickass Content Coaching program

The #launch period ran from January 15 to January 30. To enroll, someone would need to apply on my website, have a casual call with me for 15-20 minutes, and (if invited) sign a contract and pay the program fee.
I ran it this way to create a set period of time to concentrate these interview calls during a two-week period and ensure that all the #participants are getting started at the same time.
But I didn't hit my goal. πŸ˜”
In fact, because I created stacked #goals that depend on another goal, I missed the mark on more than one.
  • 🚫 Enroll 5 participants in Kickass Content Coaching
  • 🚫 Enroll at least 1 participant who I don't already know
  • 🚫 Start a waitlist after selling out 5 spots

What actually happened is that I enrolled 3 participants, all of whom I had a preexisting relationship with.

Why didn't I hit my goal?

I looked over my work and activities for this launch period, and I can pinpoint the exact moment I stopped working towards this goal.
I had created a list of friends and peers to email about this program. So many responded with kind words of congratulations and offers to share the details with their network. One responded with a curt "best wishes".
Or at least, it felt curt to me. In all likelihood, this person was busy or having a bad day or didn't full read my email or really was wishing me the best.
But it bugged me. It rattled around in my brain and I started wondering if I was being pushy or salesy or annoying reaching out to people. Was showing up in someone's inbox a form of bothering them?
This was just days into the launch period...
Both consciously and subconsciously, I reduced my efforts. I stopped emailing people except the few who had already expressed interest in knowing more and those who I confidently believed would respond positively.

Essentially, I short-circuited my own success out of fear.

When I finally recognized this falter in confidence and corrected my earlier mistake β€” 24 hours before #enrollment closed β€” the messages were:
  • Overwhelmingly positive
  • Excited for me and congratulatory
  • Interested, but needed more time
  • Offering to share with their network
So, I decided to double down on the positive energy and start the #waitlist for the next version's release NOW. I already have subscribers! πŸŽ‰

Although I didn't reach my goal of 5, I am thrilled that I enrolled 3 awesome participants!

Every single participant came from me showing up (in person, on the phone, and over email) and simply talking about this program. They each showed immediate interest and signed up on the spot.
I think if I hadn't let fear take over, I would have hit my goal because there was enough interest to drive more enrollments. And a big part of my plan in offering this as an #alpha release is to measure interest for this program, and answer the age-old question: is there a market for this offer?
Tomorrow, I'll recap my #marketing efforts to analyze what was time well spent, and what I can skip for the next launch.

tl;dr I closed the enrollment period for my Kickass Content Coaching program yesterday, and was 40% shy of my goal. In hindsight, I can see how I let the perceived negativity of others cloud my confidence and diminish my marketing perseverance. I didn't enroll my goal of 5 participants, but I did enroll 3 and have started a waitlist for the next launch.

Author Bree Weber Published 1/31/2019, 2:15:22 PM Permalink

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I'm struggling with Facebook

I know (deep down inside) that Facebook is not necessary to build and scale a successful business β€” at all.

But if you were to look out on the internet, chat to another entrepreneur, or read any marketing book on the market, they'll all tell you otherwise. So, it really feels like I need to be on #Facebook to grow my business.

The problem with that is I don't know a single business owner who has made a sale directly from Facebook.

Sure, they've had prospects contact them on Facebook Messenger.
Yeah, a Facebook friend responded to their latest post about a new offering.
Maybe even got some shares on a recent Facebook Live to new audiences.
... but most of the people engaging with them on Facebook are people they meet in networking groups, were already connected with, or that get referred to them.
Essentially, Facebook is just a platform. Everything that happens on the platform can happen over email:
  • Prospects can contact you via email
  • Your friends can respond to your emails
  • People can share your emails by forwarding them to their contacts
That doesn't mean email is the answer, either. That's just another platform.

It just means that sharing who you are, what you do, and what you offer is the necessary part of the process.

Facebook can speed up that whole process, though, right? A colleague of mine posted a poll to collect some market research on Facebook. She spent 5 minutes, and in less than a week had 35 responses. Contacting 35 people to send a personalized email will definitely take more than 5 minutes!
Do you hear me justifying?
I left Facebook for a lot of great reasons, but I still feel called to it. Not because I enjoy the platform or want to be on there personally, but because I feel like that's what works for everyone else's business β€” yes, in spite of all the evidence to the contrary.
It seems like that's where my audience is, and shouldn't I show up wherever my audience is hanging out? But it's also a #platform that drains energy from me, so shouldn't I only show up where I feel comfortable enough to connect with my #audience?


I think this just goes to show how #challenging it can be to eliminate emotions from the whole "running a business successfully and sustainably" shtick.
For now, I'm staying far away from Facebook.

#backtowork πŸ’ͺ

tl;dr I've been thinking about whether or not to return to Facebook (after "quitting forever") because it feels like I should be on the platform to grow my business. I have lots of emotional reasons to rejoin the platform, and lots of evidence-based reasons not to. It's still a hard choice πŸ˜‚

Author Bree Weber Published 1/30/2019, 1:55:35 PM Permalink

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I can't believe I missed Pig Pilot's birthday! πŸ€¦β€β™€οΈ

I have been so in the weeds with my latest #pilotidea, I didn't even realize that a whole year has passed running and testing businesses in this way!
I guess that's what happens when you #launch something new!
In the last year, I have #tested 5 pilot ideas and at least 50 business models to get to where I am today. Where is that exactly?
  • Earning consistent income every month πŸ’°
  • Working on scaling a profitable business πŸ“Š
  • A growing client list about to max out πŸ“
  • A plethora of ideas to continue testing πŸ§ͺ

I have learned so much about myself and business in the last 12 months.

The biggest #takeaways are all the things people say you should do, but that most people need time to allow it to sink in, and this was the 1st year I really embodied these:
  • Do your own thing and ignore the crowd
  • Don't spend time on anything that isn't producing results
  • Be confident in yourself, your skills, and your abilities
  • Know your worth and then ask for it
  • Do the work. Seriously, just do the work
The next phase of Pig Pilots includes more testing, more #experimenting, and more piloting. More to come!

tl;dr It's been 12 months since I launched Pig Pilots, and even though the anniversary totally flew by without me realizing it, I've learned a lot in the last year. These are just a few of my biggest takeaways.

Author Bree Weber Published 1/29/2019, 3:20:58 PM Permalink

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My bank is at an all-time high!!


I love that I'm kicking off 2019 with so many celebrations πŸ₯°

The last 3 weeks have brought some major #monetary conditional weeks (including my highest earned in a week). So, naturally, I've started building my #bank up. πŸ’°
I'm officially hitting some major milestones: πŸ’Ž
  • Highest bank balance ever
  • Highest bonus earned in a week
  • Highest amount banked in a week
This also ties in nicely with my overall #2019goals around earning more #revenue and saving up in order to travel or take vacations without having to scramble.

All in all, great motivation to keep pushing!

tl;dr I achieved my largest bank balance, highest bonus earned, and biggest amount banked in a week. I'm excited to celebrate and motivated to break these records!

Author Bree Weber Published 1/28/2019, 11:10:41 AM Permalink

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I got my first subscriber!


I set up an #emaillist called The Copy Club about a week or two ago, but haven't had the time to market it except for:
  • Add a link to my #Instagram bio
  • Include the link in my onboarding emails
I can easily see whether the link was clicked from my Instagram bio because I currently use Linktree which "monitors" url clicks. And I can also easily see whether a link was clicked from my onboarding emails because I am testing out a system called 17Hats, which does the same "monitoring".
In this case, it came from Instagram and by reverse-engineering the domain-based email, I was able to figure out who it was!

Yes, I'm a stalker πŸ€¦β€β™€οΈ

But that also means a total stranger found me on Instagram and liked my posts/feed enough to give me their email address!
Or it was a bot...πŸ€–

But I'm an optimist, so I'm going to celebrate this little victory.

tl;dr I got my first email subscriber to an email list I recently set up to market myself. I haven't actually marketed it much, which feels like someone sought it out or stumbled upon and liked it... or it was a bot. Whatever the case, I'm counting this as a small win.

Author Bree Weber Published 1/25/2019, 10:18:57 AM Permalink

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I'm halfway through my launch period

I opened up doors to the alpha #coachingprogram, called kickass content coaching, on January 15th, and they close on January 30th.
That means I'm only taking applications for enrollment in the #alpharelease program during this time period.
It's definitely not for everyone, since you're basically agreeing to be a program tester and provide me with weekly feedback, but I did discount it about 90% for those who are game. 😎
So far, I've signed 2/5 total spots available. That's awesome for a first (ever) launch).
...but I want more. My goal is to completely sell out the spots and start a waiting list where people can sign up if they're interested in hearing details about the beta launch, which is happening in QTR 2.



tl;dr I'm halfway through the launch period for the content coaching program, and I have 2/5 spots filled. I want to sell out and start a waiting list, so I've got more work to do.

Author Bree Weber Published 1/24/2019, 11:06:50 AM Permalink

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Pig Pilots just turned 1 year old 🧁πŸ₯³

Author Bree Weber Published 1/22/2019, 2:43:30 PM Permalink

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Today is a big day in Pig Pilots' history

Today marks the most amount of #money that I've made in a single week – from #copywriting or any other #pilotidea. I'm talking more than double my #monetary #conditional.


I think it has at least a little to do with launching this #contentcoaching program in #alpharelease, and bodes well for seeing strong numbers next week (as long as I can keep generating interest).
For now, I think I'll take the weekend to celebrate!

tl;dr I not only met this week's monetary conditional, but exceeded it – by more than double. This is the largest amount of money I've earned in a week in Pig Pilot's history.

Author Bree Weber Published 1/18/2019, 11:52:47 PM Permalink

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Today has been far more focused on client work than on promotion, but I did get some great feedback and support for my #contentcoaching program in #alpharelease!

One of my #clients posted this message to her #Facebook page:

A colleague of mine in the same #entrepreneurial space sent me this message:

Yes, I changed the name for privacy purposes, although it's pretty sweet.

I've also set a new #goal.

I have 3 more spots to fill in the coaching #program, but I would like 1 to come from someone who doesn't know me at all – basically a totally #stranger who has never worked with me or even talked with me directly before. ✨

tl;dr I'm getting great feedback on the alpha release of my content coaching program. I still have 3 spots to fill and I'd like one to come from someone I haven't yet worked with or connected with before.

Author Bree Weber Published 1/17/2019, 9:25:12 PM Permalink

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Update on my Kickass Content Coaching Program Launch

Yesterday, (January 15th) I launched an enrollment period for a #contentcoaching program, which stays open until January 30.
The program is geared towards entrepreneurs and #solopreneurs (who wear "all the hats" as they say). These are business owners who provide a service and are developing a personal brand, so writing for their business feels really personal.
The program is an #alpha release meaning I've developed and outlined the program, but this is the debut #launch. I'm looking for honest feedback from the participants to help me work out the kinks, and they get an awesome deal at 90% off.
I didn't do any typical launch #marketing. I'm not advertising on Facebook, there's no email drip campaign, and I'm only sharing it selectively with my network. Here's what I actually did:
  1. Set up a sales landing page on Squarespace with the help of a designer
  2. Posted once to Instagram announcing the program launch
  3. Emailed 5 colleagues, clients, and friends about the launch
  4. Added the phrase "PS – I just launched a kickass content coaching program. Check it out!" to my email signature
  5. Casually mentioned it for the last 2 weeks whenever anyone asked me about my 2019 goals or mentioned the word "resolutions"
  6. I emailed my client list at the beginning of the year to announce my new business model (with content coaching) and to share updated 2019 prices

I enrolled 2 coaching clients in the first 24 hours πŸŽ‰

I'm super stoked to to see results – especially so quickly! I have made 5 spots available, and sold 40% in a day!! Let's take a look at what worked and what didn't work, so I can scale it:
1. Squarespace tells me I've received 21 unique visitors between January 13-16, but those numbers aren't entirely reliable due to a cookies dilemma that is being sorted out. Clearly, this is a big increase (read: 600%+) over having no site at all πŸ˜‚
Squarespace Traffic ↑ for Sunday, January 13 – Wednesday January 16, 2019
Most of these numbers are from direct sources, likely the links I've been emailing out. I haven't used target links for different platforms etc, so I'm not 100% certain of the direct link source.
Squarespace Visits ↑ for Sunday, January 13 – Wednesday January 16, 2019
2. According to my Linktree page, the Instagram post has brought me 0 traffic.
3. Out of the 5 colleagues, clients, and friends I emailed, 2 replied to ask questions or promise to share the link.
4. After updating my email signature with the "PS", I emailed 8 people (excluding the 5 colleagues, friends, and clients). 0 responded to ask questions or get more information.
5. This is the hardest to quantify, as I've been casually chatting about the program in coffee dates, virtual meetings, networking groups, and happy hours, but I would estimate I shared this with 30 people at most. 1 acquaintance who heard me share my launch plan goals after speaking about the "how-tos of content strategy" during a small networking group (of 10) asked me for more information, and enrolled on the launch date within 10 minutes of receiving the invitation link.
6. The client update email went out to 30 subscribers on January 9th. 1 former client replied to ask for more information, and enrolled on the launch date within 1 hour of receiving the invitation link.

So, actually I enrolled 2 coaching clients in less than 2 hours 🀯

Numbers Summary

Both of the enrolled clients had a previous relationship with me – either as a business acquaintance who received free training from me or a former client who knows my work, which tells me to focus on my core network as my target audience.
Both heard about the program when it was shared publicly (announced to the whole networking group and emailed to a group of clients), and reached out individually to discuss it one-on-one – which encourages me to focus on a bulk announcements and allow people to filter themselves in or out.
Both enrolled quickly after receiving the invitation link (which included approving a quote, signing a contract, and making a payment) which tells me I have a high-value offer that speaks for itself.
#analysis #programlaunch #contentwriter #copywriter #newbusinessmodel #marketingexperiment

tl;dr I launched the alpha release of a content coaching program, and enrolled 2 clients in less than 2 hours. This is a breakdown of the limited marketing I did for the launch, an analysis of what worked, and a summary of main takeaways from the data. I've still got 3 more spots to fill and 14 days to do it.

Author Bree Weber Published 1/16/2019, 5:32:09 PM Permalink

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Big things are happening in 2019

But first, a high-level run down of 2018

  • Launched a copywriting business that made money in the 1st week
  • Grew said copywriting business to work with over 20 different clients
  • Doubled my revenue every month,Β if not more
  • Revamped the Pig Pilots process – you know to make it harder
  • Changed my business model for copywriting 3x
  • Increased prices 7x up a total of 233%
It was a big year. And 2019 will be even bigger. Here are some of the things I've already done.

  • Rebranded as Copy Bree
  • Increased my prices 150%
  • Grandfathered in retainer clients at reduced prices
  • Hired my first team member

And today I launched a new branch of my business centered around content coaching

tl;dr It's been a while since I checked in, so here's the highlight reel of 2018 and deets for what's coming down the pipeline in 2019.

Author Bree Weber Published 1/15/2019, 11:31:27 PM Permalink

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I am failing at time management.

I am feeling constantly busy and overwhelmed, but when I look at how I've spent my time (because I track it all) I can tell that I am not overbooked or working too much. What gives?
I think it comes down to 2 things:
  1. I don't believe in myself to get everything done in a day
  2. I waiting too long to begin or make progress on projects
So, those are my marching orders to myself. I think the more that I do of 2, the more 1 will come naturally.

tl;dr I am really sucking at time management lately. I need to believe in myself more and stop procrastinating ASAP.

Author Bree Weber Published 8/24/2018, 2:43:05 PM Permalink

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I'm starting something new today.

I initially created this Pig Pilots micro blog in order to record my progress and talk about my failures. So, harkening back to that, I'll be taking the micro part to heart and posting with #minifear and #failure. Starting right now.
At the moment, my #minifear is over-extending myself, which means I'll have so much going on that I won't be able to deliver and follow up and generally just have my shit together, which will make me stressed and uncomfortable and probably way less productive. All of that leads to #failure.

tl;dr I'm going to be using #minifear and #failure to post micro-updates on what I'm feeling – both the struggle and the success.

Author Bree Weber Published 8/22/2018, 12:30:46 PM Permalink

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My posting has wavered a bit here because I've been #increasing my efforts everywhere else:
  • lots of meetings
  • new #clients
  • more projects

This week is my 4th week in a row exceeding my #minimummonetary πŸ™Œ

I have heard that the feeling of #overwhelm – with projects, managing time, keeping up with clients, etc – is a symptom of your #business being in the 'expand' stage. Apparently, I'm no longer a startup, and I've already built my base.
That means, right now, it's all about streamlining systems. I'll probably need to be more selective about how I spend my time, so I can always devote the bulk of it to my clients.

tl;dr I've been exceeding my minimum monetary for a whole month now, but it's also been pretty stressful and overwhelming at times. Now, I'm focusing on streamlining systems and balancing my time, to give my clients my best without losing my head.

Author Bree Weber Published 8/4/2018, 7:21:53 PM Permalink

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I've hit a 3-week streak! πŸŽ‰

Each week I'm feeling more confident about hitting my #minimummonetary, so I'm starting to shift my focus to surpassing it every single week as well.
The #challenge I'm facing now is an internal one.
How can I continue to #grow my business and expand my client list without it taking over my entire life? I want to work hard and #write a lot, but I don't want to let #stress creep in.
I don't want to spend every lunch hour working. I don't want to spend every week night burning the midnight oil. I don't want to sacrifice my weekends to #client work.
That simply means I need to make better use of my time during the day, and be selective about which lunches, evenings and weekends I work. Because at the end of the day, I really love what I'm doing – I just don't want it to be the only thing I'm doing.
I love other things, too.

tl;dr I've hit a 3-weeks streak with my minimum monetary. I want to keep the momentum going, but I'll need to be smarter about how I spend my time, so I'm not a 24/7/365 working machine.

Author Bree Weber Published 7/30/2018, 2:49:54 PM Permalink

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It's been a really good start to the week!

I'm super excited because I've brought on a new client, and we'll be doing a few test projects together. As I've been saying, growing my client list is my major focus this month. This shows that a lot of my efforts in reaching out to potential clients is paying off!
I also had a handful of promising conversations with potential clients. Realistically, I don't expect them all to follow through, but I do hope that the trend of promising conversations turning into test projects continues!
I haven't met my #minimummonetary yet, but I have earned enough so far, that I'll stay out of the red.


tl;dr This week started off really well with landing a new client for a few test projects. I've had a handful of other promising conversations that I am hopeful will turn into more clients.

Author Bree Weber Published 7/18/2018, 11:42:23 PM Permalink

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I learned a lot last week.

I have a classic my eyes are bigger than my stomach approach when it comes to making my #minigoal lists. I want to do so much, but I need to be realistic about my timeblocks, because client work comes before finding more clients. Always.
So, I reviewed my rather ambitious list of goals from last week to see what I even had time for, what worked, and what did not. The results are this week's list:
  • πŸ• Research and contact 10 new LinkedIn prospects each day – this is a long game, because I'm not going to sell a stranger right out the gate. That said, I have gotten a few responses that might lead to new client relationships. I'm going to give this one another go and see how things play out.
  • ⛔️ Submit portfolio and resume to 5 agencies each day – I really didn't do much of this. In hindsight, I think it's because I really enjoy working 1:1 with clients. But you never know! Maybe I'll love the agency life. This is a low priority, but I'm not killing it ... yet.
  • πŸ‘Ž Pitch 5 buyer requests each day – I'm pretty much 95% over using platforms to work with clients. I won't be submitting requests and pitches or anything of that nature to a platform that limits me from cultivating a long-term relationship with a client. This is off my radar.
  • πŸ’ͺ Write custom content for a new platform each day of the week – Yes, creating custom content and promoting can be awesome! It's another long-game approach, but I did get some responses and positive feedback. I'm going to keep this up, but daily content is not possible with my client schedule. I think 3x per week – yes, still ambitious – is more realistic goal to aim for.
  • 😐 Revisit my daily Instagram strategy – I have cut back on my posting for this platform, because it hasn't yielded results. Again, another long game, so I'm not nixing it altogether. I'm going to continue to use it to share my published content and make connections with others. If it leads to client work – awesome, if not – I hope I meet some awesome people anyway.

Whew πŸ˜… that's a lot!

The bottom line is anytime I'm not spending on my client work, I'm spending trying to connect with people who might be a good fit for my client list. If I want to start consistently exceeding my #minimumonetary, I need to double my current client base.

tl;dr Last week I created an ambitious goal list to hit my monetary minimum. I failed to complete most of my goals, but hit my minimum anyway! I've evaluated what worked and what didn't from my mini goals list to create a new and improved to-do list. Let's see what happens!

Author Bree Weber Published 7/16/2018, 1:19:19 PM Permalink

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If I look at my mini goals, this week was a failure, but if I look at my conditional, this week was a success.

And I'm always looking at my conditional.

My #minigoals are just a way for me to meet my #conditional, and this week I not only met my #minimummonetary, but I exceeded it! 🀩
That means I'll be adding to my Piggy Bank 🐽
As far as mini goals, creating content – both for my blog and other platforms – was the area I consistently failed. I need to change my mindset from 'finding time to write for myself' to 'creating time to write for myself'.
That said, increasing my Piggy Bank balance is definitely a boost, because having dry or slow weeks is hard on my entrepreneurial ego. It's also a solid reminder that putting my head down and working hard yields results. πŸ’ͺ There's even a chance I'll get Bonus Bucks!! πŸ’Έ
I'm half way into month 5 of #contentwriter #pilotidea, and I think I'm really getting into a groove, here. 😎

tl;dr This week I failed to meet several of my mini goals, but I met my minimum monetary and then some any way! I'm adding to my PIggy Bank, and on Sunday I'll see if I get any Bonus Bucks.

Author Bree Weber Published 7/14/2018, 12:28:11 PM Permalink

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After publishing that last post, I realized how negative it is!
Yeah, I did drop the ball on publishing an article to LinkedIn, but that's not the only thing that happened. I did a shit-ton of other awesome things since then.
Off the top of my head:
  • Wrote and published a blog post on breeweber.com
  • Completed 5 client projects
  • Took 4 meetings
  • Contacting 25 potential clients
  • Followed up with 7 prospects
  • Revised work for 2 clients
  • Balanced my work life with my life-life

And it's only Wednesday! 😏

tl;dr Negativity can get you down; it got me. In my last post I focused only on the one thing I missed instead of the laundry list of tasks I did complete. Time to focus on the positive and stay motivated. πŸ’ͺ

Author Bree Weber Published 7/11/2018, 3:28:05 PM Permalink

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I fell down on one of my mini goals.

I haven't published an article to #LinkedIn – yet!
I've been keeping up on my others like contacting potential clients and publishing on my other platforms. Today, I'm writing a piece for #Medium in between my client work and meetings.
I just need to publish and promote it before the clock strikes 12 πŸ•›
I'm vacillating between nervous 😬 and excited 😁; it feels like a lot to do, but I am enjoying the projects and the process as a whole. I'm confident that I'll hit my #minimummonetary, but I still need to put in the work.
One extra stressor on my plate is self-induced. I've decided to take off Friday in order to take advantage of summer fun. I'll likely work over the weekend to ensure I stay on top of my to-do list, but it does condense how much I want to accomplish into a smaller time block before then.
Mostly, I'm feeling invigorated!


tl;dr I created an aggressive list of goals for myself. I'm making strides for some, but missed a big one on Monday. So, now it's time to play catch up. I'm both nervous and excited about meeting my minimum monetary. 🀞

Author Bree Weber Published 7/11/2018, 3:15:09 PM Permalink

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"It's a little creepy how much you sound like me. I didn't even tell you half of this stuff. How did you do that??!!"
– Client
I like to think of copywriting as the subtle science and exact artΒΉ of balancing someone’s unique way of expression with their clearly-defined business goals.
That's not always easy, which is why I created a 3-step process for myself.

Read the post

#copywriting #system #branding #contentmarketing #digitalmarketing #emulating #copywriter
ΒΉ Thanks, Severus Snape

Author Bree Weber Published 7/10/2018, 3:07:52 PM Permalink

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This is a new week and I have some new goals.

They're kind of aggressive...

But, I want to exceed my #minimummonetary this week, so I need to be aggressive. My first priority this week is fulfilling my promise to all of my current clients. My second priority, however, is finding new clients, which is where my #minigoals come in.
  • Research and contact 10 new LinkedIn prospects each day
  • Submit portfolio and resume to 5 agencies each day
  • Pitch 5 buyer requests each day
  • Write custom content for a new platform each day of the week:
  • Revisit my daily Instagram strategy
The objective behind each of my goals is to ensure I'm spending time on creating content or connections that will lead to long-term clients.


tl;dr I need to be more aggressive in my approach if I want to exceed my minimum monetary conditional. So, I've set daily mini goals for myself to find new clients, create more content, and promote myself.

Author Bree Weber Published 7/9/2018, 1:16:59 PM Permalink

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Do you suffer from Cobbler's Children Syndrome?

Now, there is a cure!
By delegating your content strategy and creation to a copywriter, you create more time to spend on your clients (or yourself) – just like magic. ✨

Read it here

#breeweber #copywriter #contentstrategy #cobblerschildrensyndrome #shoemaker #copwriting #businessgoals

Author Bree Weber Published 7/5/2018, 3:00:56 PM Permalink

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Happy 4th of July!! πŸŽ‡πŸŽ†

Since today is a national holiday and most of my international clients are on holiday as well (coincidence?), today is a low-key day for me. I'm feeling pretty good about the week's progress since I'm at 66% of my #minimumomentary, and I have some leads that I'm working on.
So, today is a day to work on the behind-the-scenes tasks, since I have 4 more days to get the remaining 34% (and more) I need. Really, I want to build my #piggybank back up, so I'd like to start doubling those numbers.
I've continued to be consistent with my Instagram posting, so I'm going to continue to see if this strategy is effective for finding potential clients.

tl;dr I've made 66% of my minimum monetary, and I've got 4 days left to meet my conditional. Today is a holiday, though, so I'll be working on the behind the scenes until the fireworks go off.

Author Bree Weber Published 7/4/2018, 2:26:14 PM Permalink

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I have a lot lined up for this week, but I'm not feeling super well today.

I really want to hit my #minimummoneary this week, since I didn't hit it the last two weeks. My #PiggyBank is feeling very empty right now.
So, today, I'm getting all my have-to-dos done, so I can focus on my want-to-dos tomorrow.

πŸ€’ #backtowork

tl;dr I don't feel well, but I want to accomplish a lot this week. I'm still working to meet my deadlines, then I'll be resting up for tomorrow.

Author Bree Weber Published 7/2/2018, 4:43:26 PM Permalink

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A few weeks ago, I was wholly unprepared to answer this question: "What would you do if your Piggy Bank dropped below 0, but you had the next 4 weeks lined up with payments that would hit your minimum monetary?"

A bit of a thought experiment, right?

At the end of last week, I decided two things.
  1. I wouldn't re-roll my pilot idea in that situation
  2. I need to revise my conditional system to reflect that
The goal of Pig Pilots is to build a business I love, but one that is also profitable. Because I know myself, I knew that I would need to work within a system that wouldn't allow me to make emotional decisions. This is not an emotional decision; here's why:
If a retail business is having a slow summer, but is lining up layaway orders for the holiday season, they don't shut down in September. They know they have business coming in, so they continue to work super hard all summer long to increase those orders or run promotions for back to school and Halloween in the meantime. This is the same thing.
I would actually lose out if I did re-roll, because the time it takes to grow monetarily (even at a stellar rate like I've done) would far exceed the one week it takes me to next meet my minimum monetary. Hell, it would take more than a month.

With that in mind, I've made another system change.

If I hit zero in my Piggy Bank, I'm not re-rolling. I'm instead going to give myself 4 weeks to get back to hitting my minimum monetary again. I don't want to drop dramatically though, so this only applies down to -$100 – no lower.
I'm just like that retail business. I'm not closing up shop unless all those layaway orders cancel or I can't bring in my minimum monetary for an entire month.


tl;dr I've made a change to my conditional system. If I hit $0 in my Piggy Bank, I'm not re-rolling. Instead, I'm giving myself $100 leeway and 4 weeks to get back to making my minimum monetary. If I can't, then I'll re-roll. But it doesn't make sense to close up shop if there's money around the corner.

Author Bree Weber Published 6/28/2018, 10:08:49 PM Permalink

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Today has been a hectic, crazy kind of day. I feel like I'm trying to cram 3 days of work into 1, which is evident by the fact that I'm still working at 8pm with hours to go.

That said, I don't think I've ever enjoyed my work this much.

I love talking with my clients about their business #goals. I love #writing pieces that tell their #story. And I love the feeling of #hustling for something that makes me happy.
When I first started Pig Pilots, I said I wanted the #pilotidea to fulfill 3 requirements:
  1. Profit
  2. Purpose
  3. Passion
So, let's zoom in on each one of those, because I think I've totally nailed it.
  1. Profit – This has been the most monetarily successful pilot, and I've reached my #monetaryminimum
  2. Purpose – Every client has become a repeat customer, which tells me there's a need for this work and the quality I provide
  3. Passion – πŸ‘†See above; even when it gets stressful and overwhelming, I am enjoying the process. It's not just about results, it's about the journey.


tl;dr Writing has fulfilled my initial criteria of providing me profit, purpose, and passion. I'm enjoying what I'm doing, my clients love my work, and I am seeing monetary growth. 😁

Author Bree Weber Published 6/27/2018, 9:27:03 PM Permalink

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This week is all about #newbusiness. That said, I've just hit a new #milestone πŸ’Ž!
That's now a few milestones I've hit with #Medium, and it's encouragement for me to get back to the #platform. It's a great way for me to share my experiences and thoughts, but it's also a potential path to showcase my #writing and attract new clients.
So far, I've gotten a few successes under my belt:
  • βœ…Joined Medium's Partner Program
  • πŸ‘€ Over 3k views of my articles
  • πŸ’° Paid out for πŸ”’article
  • 🀩 Over 50 fans on 1 article
  • πŸ€“ Over 50% read ratio across all of my work
  • 😍 25 Followers & counting
I lost some #followers after retracting from the platform – which I totally understand because I would have done the same thing πŸ€¦β€β™€οΈ – so I'm hoping to #grow that number again.

All in all, I'm exploring new ways to connect with potential clients

I've been incredibly lucky (if hard work + dedication = luck) to have had every single one of my clients who approached me for a one off project turn into a repeat client. 43% of my clients have signed onto retainer packages, and another 28% have expressed interest, which would mean over 70% of clients chose to make a long-term monthly commitment to work with me.
I want to keep growing 🌱, of course. I'm super excited to learn what pathways work, especially because as all the typical and suggested options fail (as they tend too) I'll need to get creative with my approach. I really ramped up my efforts on Instagram last week and am planning to continue exploring it into July. As mentioned above, I'm returning to Medium. But I also want to revisit some other platforms like LinkedIn and ClearVoice.
There were several platforms I disregarded in previous weeks because they didn't provide metrics to track popularity or engagement. While I'm still measuring those for my own interest, they are no longer #conditionals and therefore back on my radar. I'm curious to see what works out!! πŸ€”


tl;dr I've had a ton of success with turning colleagues and one off projects into long term clients, especially after launching retainer packages. Now, I'm focused on finding new clients to add to my list. 🀞 that Medium is a possible pathway.

Author Bree Weber Published 6/26/2018, 12:26:19 AM Permalink

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I knew when I switched over to a more rigorous and business-focused #conditional system, that I'd need to deal with #failure more often. In fact, I specifically incorporated failure into my new system in order to deal with it more often. I know that learning to handle failure with grace is going to make me a badass entrepreneur who builds incredibly successful businesses.
But it's still hard πŸ™„
Most of us – myself included – have #emotional responses to failure. We think things like What mistake did I make? and How come I didn't see this coming. If we're not careful, that kind of thought process can turn into destructive thoughts like I can't do anything and I'm absolute worst – neither of which are remotely true.
So, this weekend, I'm focused on doing a few things (aside from continuing to work my ass off)
  1. 😞 Accept my failure because I didn't meet this week's conditional
  2. 😭 Process all that emotional stuff without getting negative
  3. 🀨 Shift my mindset and get into problem solving mode
  4. πŸ€” Identify at least 5 things I can do to ensure I meet my conditional next week
  5. πŸ€“ Start on those 5 things as soon as I finish up my client work


tl;dr This week is a failure, a concept I know I need to get better at processing, so I can get back to working hard. So, I'm trying to shift my mindset to problem-solving mode and start thinking ahead to next week.

Author Bree Weber Published 6/22/2018, 2:28:49 PM Permalink

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This week has been rough... πŸ™„

For new business, that is. I knew it would be a challenging week because I planned to take off Monday, and would be spending Tuesday morning and Wednesday afternoon traveling, effectively cutting 5 business days into just 3.
Of course, Saturday and Sunday are still at my disposal – and I plan to take advantage of them.
Last week, I had a rush of clients moving over to retainer plans, which was fantastic πŸŽ‰! That means this week, I need to continue to fulfill my promises, work hard, and meet deadlines. It also means I need to cultivate more relationships and convert more "maybe"s into "yes"s.
Traveling without regular access to my laptop – or even wifi – has made that super challenging. I know that my #piggybank πŸ’° can cover me if I need it, but I really don't want to #stagnate. I want to keep growing! 🌱


tl;dr This week is slow, mostly because I've been away instead of hustling for more work. So, it's back to work – in the evenings and on the weekends if need be – to find more clients and get more done.

Author Bree Weber Published 6/21/2018, 5:59:45 PM Permalink

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I'm back from vacay 🏝

There wasn't a beach, but I did enjoy spending some time with my best friend back home.
This week is basically only about 3.5 days long, because of two reasons. For starters, I took Monday off to spend with said best friend back home. I flew back this morning, but am starting the work day pretty #late. I'll be making tomorrow a short work day for some more planned #travel to see family. It's making for a slightly #stressful week.
While it's stressful, I'm not going to slack off or get discouraged. I just need to work smart and make the most of my hours. I have a strong to-do list, and I'm sticking to my self-made deadlines.

I did get this message while I was gone...

So, this new level has some perks. But to be honest, #Fiverr has been a supplemental platform at best lately. There have definitely been a few weeks where Fiverr has helped me meet a #conditional, and a few weeks ago I probably would have been thrilled to get this new status. Today, I'm nonplussed.
I still view expanding my client base and filling my schedule with #retainer clients as the best way to achieve my #minimummonetary and grow my business.

tl;dr This week is a busy one because I scheduled travel during the work week. Obviously, that's not going to stop me from working hard or getting shit done though.. I did get upgraded to a new Fiverr seller level, but I'm seeing the platform more and more as supplemental to my primary focus: building a strong client list.

Author Bree Weber Published 6/19/2018, 6:31:17 PM Permalink

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I'm so stoked about my progress thus far! 😎

I think a good deal of my #success has come from productizing my work at the beginning of June. People want to quickly and easily understand the value they get for the price they pay.
That's why my retainer packages have been getting such great feedback.
I want to really hone in on this #retainer concept more, because I think it can be the key to #sustainable success, and a very fat Piggy Bank.

tl;dr Introducing retainer packages have really helped me to skyrocket in a short period of time. I think it might be the key to my sustainable success.

Author Bree Weber Published 6/14/2018, 2:04:49 PM Permalink

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This week is the first real test of the new conditional system. It's a big monetary jump, but I also have some existing bank if I don't quite hit my target.

But maybe I'm just an axe sharpener

Do you know that quote?
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
– Abraham Lincoln
Abe totally knows me. πŸ‘―β€β™€οΈLook at that face; his eyes just bore into your soul, don't they?
I not only met my minimum monetary today, but I exceeded it. It's only Wednesday!
That's right! I'm adding bank to my Piggy Bank 🐷. And I'm not going to stop working, because I'd really love to get some Bonus Bucks πŸ’Έ too!
But I keep thinking about that quote and wondering if I've just spent the last 3 months sharpening the axe...

tl;dr First week of the new conditional system and I already met my minimum monetary!

Author Bree Weber Published 6/13/2018, 3:57:40 PM Permalink

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What the heck is minimum monetary?

Looking back at my last post, I totally glossed over #minimumonetary. This is partially because it's not a new concept. I've had this in mind since the original conditional system was implemented. But I haven't chatted it up that much, so let's do that now.
I did some voodoo magic (read: math) and determined the absolute minimum that I can live on. Obviously this is different for every person, but I tried to base mine on things I can't live without like groceries, and not things that I don't want to live without like almond milk lattes. β˜•οΈ
The idea behind the minimum (in both setups) is that my conditional systems don't force me to keep growing the business. What I love about my new conditional system is that it 100% encourages me to keep growing, to build my Piggy Bank with Bonus Bucks streaks.

Because I really don't want to live without those almond milk lattes πŸ·πŸ’Έ

tl;dr Not sure what I mean by minimum monetary? It's the absolute minimum I need to earn to live on.

Author Bree Weber Published 6/12/2018, 12:50:10 PM Permalink

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I've changed everything

I've been feeling for a while that my system for monitoring my progress on #minigoals and #conditionals was not quite robust enough. I've complained about it a few times like when I said it was forcing me to choose between money and fame from as far back as April.
So, it's been a long time coming, but I did it! I have a new conditional system.

There are a couple really big changes. Probably the biggest two are:

  1. 🚫 There is no more engagement conditional
  2. 🚫 There is no more popularity conditional
Say what!!!
Yup! I just celebrated my 3 month anniversary as a #contentwriter! #Popularity and #engagement are no longer my focus. I need to scale this #pilotidea into a full-blown business. What does that entail?

Well, first of all, like literally every other successful business on the planet, I need to earn a profit.

There is no second of all.
Everything else that we #entrepreneurs focus on like branding, marketing, networking, productivity, sales funnels, pipelines, etc. is just strategies and channels that we are using in the hopes that it will bring in revenue that exceeds our expenses and taxes. So, yeah, #profit.

The other big change I've introduced is a Piggy Bank 🐷

So, it's no longer about #success or #failure, because I've just spent 12 weeks proving that I can not only succeed every single week, but grow tremendously (minimum 50% #growth every week!).
Instead, every time I exceed my #minimummonetary, I add that excess amount into my Piggy Bank. If I don't meet my minimum monetary, I subtract the difference (between my goal and what I actually earned) from my #PiggyBank balance.
It works just like a profit and loss statement. As long as I have bank in my bank, I continue to push forward and grow this business. If my #bankbalance goes negative, I re-roll with a new pilot idea.
Yup, scary as hell!.
But it also reflects the reality we all live in. If you #invest in yourself, build a #business, and turn a profit, great! But if you take all the same steps and go broke or into debt, you close up shop and move on.

I'm also piggy-backing Bonus Bucks onto the Piggy Bank (get it? πŸ˜‚)

When I exceed my minimum monetary by more 10%, I pay myself a bonus of 10% of that excess called Bonus Bucks. If the next week, I exceed by 20%, then the #BonusBucks are equal to 20% of that excess. Every week, the Bonus % increases for as long as I'm on a streak. Miss a week, and reset.
Bonus Bucks help me to increase my Piggy Bank when I'm doing really well and help me offset the weeks (or months πŸ˜”) that are slow. Or, ya know, if I just want to take a vacation. I can use my Piggy Bank balance as a buffer.

I'm really excited about this change and to see what happens this week! 😬

tl;dr I changed my entire conditionals system. I've dropped engagement and popularity altogether. It's all about monetary for business success, which is why I brought in Piggy Bank (to track how I can surpass my goals) and Bonus Bucks for doing really well. It's not about success or failure each week. Now, it's all about keeping my bank balance in the green.

Author Bree Weber Published 6/11/2018, 10:37:10 PM Permalink

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This week has been a nail biter 😬

It was a major challenge for a couple reasons. The primary being that my #monetary #conditional was above what I've been clearing most weeks. I thought I might need to rely on #popularity and #engage – or even use up my freebie week that I earned after the first successful month – but I also hadn't published any of my own #writing recently.
It surprised and delighted me, but I met my monetary conditional today!!
  • βœ… Monetary – 28,844 PigPoints
  • πŸ• Engagement – 1,921 PigPoints
  • πŸ• Popularity – 3,141 PigPoints
I also made some pretty good progress with my #minigoals:
  • 🚫 I didn't publish a new Medium article, so this is carrying over into a new weekly goal
  • βœ… I sent in a submission to Entrepreneur 🀞
  • βœ… I submitted my pitch to The Spruce
  • 🚫 I didn't submit a new article to PopSugar, so this is also carrying over
  • 🚫 I also didn't pitch any hotels, but this didn't feel particularly useful/important since many hotels offer a comped stay in lieu of monetary compensation
I'm drafting up some bigger goals. Think less mini goal and more #massivegoals, because ::drum roll:: I'm coming up on 12 weeks! I'm getting closer to my minimum monetary conditional (where I stop multiplying and continue working hard) and I want to start thinking about where I can take this #business

tl;dr I wasn't sure if I'd make it since this was a big week, but I met my monetary conditional! I didn't make as much progress with mini goals, but I'm rolling them over and drafting up some new massive goals.

Author Bree Weber Published 6/2/2018, 1:48:23 AM Permalink

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This has been a busy week, but with the long holiday weekend, all I want to do is be outside! So, I'm planning some outdoor days and pool-side work stations for next week. πŸ’¦
Speaking of next week, I have a lot of a goals to hit 🏁. My #monetary #conditional is going up, and even though my #popularity and #engagement conditionals have been stagnant, I'll be working on them quite a bit.
I've been doing well in the triple digits lately πŸ’°, but next week's requirement is getting close to the top of my monetary history. In short, it will be #challenge.
In the meantime, I've been focusing on my #minigoals, and have made some great #progress:
  • Drafted new Medium article to finalize and publish on Monday πŸ“†
  • Reaching out to friends πŸ™ to ask for an intro to Entrepreneur editor
  • I have a general idea for my pitch to The Spruce, but need to clarify it more πŸ€”
  • Outlined article for PopSugar; need to write ✍️ and submit next week
  • I've identified a few hotels, but really need to hone my hotel stay pitch 🀫

For now, I'm taking the rest of the weekend off to rest, relax, and enjoy the weather β˜€οΈπŸ˜Žβ›±

tl;dr Next week is a big challenge to break a monetary record that I haven't been hitting. I feel good about my mini goals, but am ready to relax over the long holiday weekend, first.

Author Bree Weber Published 5/26/2018, 2:23:58 PM Permalink

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