🐽 Pig Pilots ✈️

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"It's a little creepy how much you sound like me. I didn't even tell you half of this stuff. How did you do that??!!"
– Client
I like to think of copywriting as the subtle science and exact artΒΉ of balancing someone’s unique way of expression with their clearly-defined business goals.
That's not always easy, which is why I created a 3-step process for myself.

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#copywriting #system #branding #contentmarketing #digitalmarketing #emulating #copywriter
ΒΉ Thanks, Severus Snape

Author Bree Weber Published 7/10/2018, 3:07:52 PM Permalink

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New week, new #conditionals. I've decided to maintain the current system for the remainder of April. That said, I'm still exploring adding in conditionals to track and measure #popularity and #engagement with private clients, as well as how best to structure a new #system.
But for this week, let's start with the increased conditionals:
  • Monetary – 3,798 PigPoints
  • Engagement – 1,921 PigPoints
  • Popularity – 1,858 PigPoints
A success this week means that #contentwriter will be tied for longest lasting #pilotidea thus far, essentially one week from beating out #videogamestreamer. Content writer is already more monetarily successful and has achieved greater popularity and engagement than any other pilot idea in the shortest period of time.

tl;dr If this week is a success, I'll be tied with video game streamer for longest pilot idea. Content writer is already the most successful for every conditional type. But I'm still considering changing the system.

Author Bree Weber Published 4/23/2018, 12:08:29 PM Permalink

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Since starting this #pilotidea as a #contentwriter, I've explored over 20 different platforms to meet my #conditionals. Many lasted only a day and a select few have made it through each and every week thus far.
But as I start to evaluate this #system, I'm also evaluating my success so far. In looking at how I can grow #writing into a full time career, the answer doesn't lie in platforms. It is in cultivating relationships with private clients, working hard, and delivering good work.
The platforms give me a starting point, and (at times) some leeway. The system in general is meant to provide structure for success and clear metrics that measure that progress. So, if success lies in private clients, then I need to build in the metrics that clearly outline progress in that arena.
Here's where I'm at so far this week:
  • βœ… Monetary – 2,532 PigPoints
  • πŸ• Engagement – 1,372 PigPoints
  • βœ… Popularity – 1,429 PigPoints
More to come on system review and metric changes.

tl;dr In evaluating the PigPoints system, I am reminded that platforms are just a starting point. I need create metrics that outline success with private clients too.

Author Bree Weber Published 4/18/2018, 8:52:33 PM Permalink

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