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Want to start from the beginning?

I'm testing out an opt-in strategy

Opt-ins get a lot of attention for being an amazing way to #grow your audience — which is exactly what I want to do.
But of course, there are a lot of #strategies being touted as "the way to build/grow/etc."
So, I want to find out if #optins will work for me.

On January 15th I casually launched a marketing email list called The Copy Club

By "casually launched" I mean, I created a page on my website for people to sign up, added the link to my email signature, and included it as a link from my Instagram profile. And did nothing else at all.

7 people — including 1 stranger — have signed up in the last month

Obviously, I want to move out of the single-digits into some bigger numbers.
Obviously, I want to move out of the single-digits into some bigger numbers. So, I'm going to try to use opt-ins. My biggest concern about this strategy is that it will attract people who are just looking to get #free stuff before immediately unsubscribing.
So, instead of doing a free download of something for my lead magnet, I'm going to create a 5-day mini #emailcourse (for free) to see how it performs. I'm hoping that the increased time (without being too long) will do a few things:
  • Allow #readers to get to know me
  • Absorb the #content I'm sharing in bite-sized pieces
  • Encourage readers to reply to my #emails
  • Create a report with readers because they #engage

I'm launching my free 5-day mini email course on Friday the 1st

More to come as I track the stats.

tl;dr I want to test out a variety of opt-in strategies to find out if they can genuinely help me grow my audience digitally. I'm going to build a free 5-day mini email course and launch it at the end of this week, then track the stats to see how it performs.

Author Bree Weber Published 2/25/2019, 4:37:17 PM Permalink

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Today is a strategy day

I've been getting ahead on my #client work — which feels amazing. And as much as I want to lounge around in my PJs eating ice cream, I'm allocating that "extra" time to slightly more #productive tasks.
  • Thinking of new business #strategies
  • Creating #marketing #content
  • Going to the gym to work out
  • Attracting new prospective clients
I might even do my laundry!
But I don't want extra time to be only associated with household duties. I want to put that extra time — and energy — into #scaling my business.

#backtowork

tl;dr I've been getting ahead on my client work, which gives me more time to spend in my business doing things like attracting new clients, testing new business strategies, and creating new content,

Author Bree Weber Published 2/21/2019, 1:02:30 PM Permalink

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