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Want to start from the beginning?

I'm struggling with Facebook

I know (deep down inside) that Facebook is not necessary to build and scale a successful business β€” at all.

But if you were to look out on the internet, chat to another entrepreneur, or read any marketing book on the market, they'll all tell you otherwise. So, it really feels like I need to be on #Facebook to grow my business.

The problem with that is I don't know a single business owner who has made a sale directly from Facebook.

Sure, they've had prospects contact them on Facebook Messenger.
Yeah, a Facebook friend responded to their latest post about a new offering.
Maybe even got some shares on a recent Facebook Live to new audiences.
... but most of the people engaging with them on Facebook are people they meet in networking groups, were already connected with, or that get referred to them.
Essentially, Facebook is just a platform. Everything that happens on the platform can happen over email:
  • Prospects can contact you via email
  • Your friends can respond to your emails
  • People can share your emails by forwarding them to their contacts
That doesn't mean email is the answer, either. That's just another platform.

It just means that sharing who you are, what you do, and what you offer is the necessary part of the process.

Facebook can speed up that whole process, though, right? A colleague of mine posted a poll to collect some market research on Facebook. She spent 5 minutes, and in less than a week had 35 responses. Contacting 35 people to send a personalized email will definitely take more than 5 minutes!
Do you hear me justifying?
I left Facebook for a lot of great reasons, but I still feel called to it. Not because I enjoy the platform or want to be on there personally, but because I feel like that's what works for everyone else's business β€” yes, in spite of all the evidence to the contrary.
It seems like that's where my audience is, and shouldn't I show up wherever my audience is hanging out? But it's also a #platform that drains energy from me, so shouldn't I only show up where I feel comfortable enough to connect with my #audience?

πŸ€”

I think this just goes to show how #challenging it can be to eliminate emotions from the whole "running a business successfully and sustainably" shtick.
For now, I'm staying far away from Facebook.

#backtowork πŸ’ͺ

tl;dr I've been thinking about whether or not to return to Facebook (after "quitting forever") because it feels like I should be on the platform to grow my business. I have lots of emotional reasons to rejoin the platform, and lots of evidence-based reasons not to. It's still a hard choice πŸ˜‚

Author Bree Weber Published 1/30/2019, 1:55:35 PM Permalink

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This week is all about #newbusiness. That said, I've just hit a new #milestone πŸ’Ž!
That's now a few milestones I've hit with #Medium, and it's encouragement for me to get back to the #platform. It's a great way for me to share my experiences and thoughts, but it's also a potential path to showcase my #writing and attract new clients.
So far, I've gotten a few successes under my belt:
  • βœ…Joined Medium's Partner Program
  • πŸ‘€ Over 3k views of my articles
  • πŸ’° Paid out for πŸ”’article
  • 🀩 Over 50 fans on 1 article
  • πŸ€“ Over 50% read ratio across all of my work
  • 😍 25 Followers & counting
I lost some #followers after retracting from the platform – which I totally understand because I would have done the same thing πŸ€¦β€β™€οΈ – so I'm hoping to #grow that number again.

All in all, I'm exploring new ways to connect with potential clients

I've been incredibly lucky (if hard work + dedication = luck) to have had every single one of my clients who approached me for a one off project turn into a repeat client. 43% of my clients have signed onto retainer packages, and another 28% have expressed interest, which would mean over 70% of clients chose to make a long-term monthly commitment to work with me.
I want to keep growing 🌱, of course. I'm super excited to learn what pathways work, especially because as all the typical and suggested options fail (as they tend too) I'll need to get creative with my approach. I really ramped up my efforts on Instagram last week and am planning to continue exploring it into July. As mentioned above, I'm returning to Medium. But I also want to revisit some other platforms like LinkedIn and ClearVoice.
There were several platforms I disregarded in previous weeks because they didn't provide metrics to track popularity or engagement. While I'm still measuring those for my own interest, they are no longer #conditionals and therefore back on my radar. I'm curious to see what works out!! πŸ€”

#backtowork

tl;dr I've had a ton of success with turning colleagues and one off projects into long term clients, especially after launching retainer packages. Now, I'm focused on finding new clients to add to my list. 🀞 that Medium is a possible pathway.

Author Bree Weber Published 6/26/2018, 12:26:19 AM Permalink

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I met all three #conditionals again this week!
  • βœ… Monetary – 1,688 PigPoints
  • βœ… Engagement – 980 PigPoints
  • βœ… Popularity – 1,099 PigPoints
After putting together all of my milestones for this #pilotidea, I'm starting to wonder if my initial values for each formula were too high. Am I doing really well or have I just set up a system that is allowing me to succeed without merit?
So, this week, I'll be reevaluating to see if I need to adjust the system in anyway. To start off, I'm dropping the LinkedIn #platform for two reasons:
  1. The platform doesn't allow you view analytics broken up by dates, only all time
  2. I'm getting more engagement from external links than on-platform articles
So, I've got a new path I can fill!

tl;dr I met this week's conditionals, but I'm not sure if that's because I'm super good or the system is too easy.

Author Bree Weber Published 4/15/2018, 10:23:33 PM Permalink

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New week, new records to beat!
After reviewing my progress last week, I've decided there is still room for improvement. Hence, more changes:
  • For the #engagement #conditional, only claps πŸ‘ from new users will be counted for #Medium
  • I'm dropping the Alignable #platform πŸ‘Ž
  • I'm dropping the Slack platform πŸ‘Ž
This week, I'm introducing objective #dropoffconditionals for my own network. My network of friends, acquaintances, and colleagues πŸ‘―β€β™€οΈ get involved in the same way I see #popularity and engagement on other platforms. So, I'm counting them in on the fun!
Popularity has been primarily based on people viewing, liking, commenting on, and sharing what I do. But what is the network equivalent?
  • Introductions and referrals
  • Twitter likes, retweets, and shares
  • Reddit upvotes and comments
  • Instagram likes, comments, and reposts
  • Pig Pilots likes and reads
Engagement has been primarily based on people responding to my work, asking me about paid work, and sending queries about next steps. The same is true for my network:
  • Someone texts/emails/calls to ask me about hiring me as a #contentwriter
I still think Popularity needs a bit of refinement to determine the validity (as well as the calculation) of each point. But I think it's a great starting point.

tl;dr This is a new week, and I'm already dropping platforms. I really want to hone in what is working and discard what isn't pulling its weight – as objectively as possible.

Author Bree Weber Published 4/2/2018, 8:31:51 PM Permalink

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It's official! I'm a Medium Platform Partner! πŸŽ‰πŸ™ŒπŸŽŠ

If you're curious, here's the #conditional breakdown for the #medium #platform:
  • Monetary – $0.01 = 1 PigPointsβ„’
  • Popularity – 1 view/read/share = 14 PigPointsβ„’
  • Engagement – 1 clap/follow = 70 PigPointsβ„’

tl;dr I've joined the Medium Partner Program, where I can write whatever and whenever, and potentially earn money from my writing.

Author Bree Weber Published 3/27/2018, 2:00:28 PM Permalink

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Pig Pilots agree that 4 out of 5 platforms are lame

Since starting the #contentwriter #pilotidea, I've changed my platforms... oh, about 8 times.
And I'm doing it again!
  • Fiverr
  • ClearVoice
  • Contently
  • Skyword
  • WriterAccess
Yup, I've just cut 4 teammates from the roster. ClearVoice, Contently, and Skyword are really just online CVs with a tiny possibility of being contacted for a project. There is no way to actively put myself forward for projects and no metrics of #popularity or #engagement. So, they're out.
WriterAccess may end up being an active #platform and it actually does have #metrics that I can use for popularity and engagement, but the process is moving super slowly. Ain't nobody got time for that!
Maybe if WriterAccess picks up the pace, I'll add 'em back, but for now, they're benched.
After looking into #Medium's Partner Program, I've decided to add it into the mix, for a handful of awesome reasons:
  • I can write about whatever strikes my fancy
  • I can create my own writing + publishing schedule
  • I can make money from their membership program
  • It's not advertising-based
  • The UI is super pretty
2 down, 3 more to go....

tl;dr I'm dropping every platform except for Fiverr. The others just don't offer enough opportunity to be active or track metrics. I've found one replacement: Medium, but I need more to increase my chances of meeting conditionals.

Author Bree Weber Published 3/27/2018, 8:37:29 AM Permalink

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As I mentioned in my last post, the path point to #PigPoints conversion is based on anticipated average results from each platform. That means if I swap a #platform for another, the conversion will also change.
As an example, I've already discovered that #Wittypen is not a good option for me. While I didn't find any information on their website that would exclude international writers from using their platform, after going through the application process and being accepted, I found out that they cannot support international payments.
So, I'm already on the hunt for a new platform to replace Wittypen, so I can keep pushing towards 500 PigPoints as a #contentwriter.

tl;dr I've already discovered that Wittypen is a poor platform for international writers. It's time to replace it with a better suited one.

Author Bree Weber Published 3/21/2018, 4:35:31 PM Permalink

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