๐Ÿฝ Pig Pilots โœˆ๏ธ

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Want to start from the beginning?

Nobody cares about the website

After running this launch period for the alpha release of Kickass Content Coaching, I went back to look at the stats. Of course, these aren't entirely accurate because tracking never is and also because not everyone allows cookies. These numbers are all from Squarespace.

About 100 checked out my site between January 15 - January 30

You can see a bit of spike (15 views) on the day of launch, and most of the upticks were from the days that I really got behind the marketing. But there is an anomaly on January 29th... ๐Ÿคจ
Most of the traffic is from direct sources (probably my emails and sharing directly with people). There was a huge increase in traffic from Facebook โ€” a platform I'm not using โ€” which I believe came from peers who offered to share the link with their network.

I got 0 enrollments as a result of my website

And Instagram is worse

I use a free resource called Linktree to track who clicks on my profile bio link. Instagram brought a whopping 3 people to my website, and if we assume half were accidental clicks... well, obviously Instagram isn't bringing in traffic.
Most will say I just don't have the following, which grew from 75-125 during this launch period. But, even if I had triple my audience size, I don't think I would have seen results.
At least not the kind I saw from contacting people directly and sharing the program with them. Now, it's time to figure out how to scale that approach.
#didnotproofread #backtowork #instagram #website #squarespace

tl;dr The marketing channels people say are a MUST did pretty much zilch for my launch. In this case, it was the grassroots approach that worked, but I want to scale it for my next launch, so I can see bigger results without exponentially adding to the time involved for me.

Author Bree Weber Published 2/1/2019, 10:01:38 AM Permalink

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I got my first subscriber!

๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ๐Ÿคฉ

I set up an #emaillist called The Copy Club about a week or two ago, but haven't had the time to market it except for:
  • Add a link to my #Instagram bio
  • Include the link in my onboarding emails
I can easily see whether the link was clicked from my Instagram bio because I currently use Linktree which "monitors" url clicks. And I can also easily see whether a link was clicked from my onboarding emails because I am testing out a system called 17Hats, which does the same "monitoring".
In this case, it came from Instagram and by reverse-engineering the domain-based email, I was able to figure out who it was!

Yes, I'm a stalker ๐Ÿคฆโ€โ™€๏ธ

But that also means a total stranger found me on Instagram and liked my posts/feed enough to give me their email address!
Or it was a bot...๐Ÿค–

But I'm an optimist, so I'm going to celebrate this little victory.

tl;dr I got my first email subscriber to an email list I recently set up to market myself. I haven't actually marketed it much, which feels like someone sought it out or stumbled upon and liked it... or it was a bot. Whatever the case, I'm counting this as a small win.

Author Bree Weber Published 1/25/2019, 10:18:57 AM Permalink

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I've been basking in the glow of new followers, tips, and awesome stream chats, so it's hard to be sure if I'm just enjoying the fruits of my labor or wearing rose-colored glasses. What's missing? What's next?
I feel like I've been working hard, but I also have this inkling that I need to kick it up a notch if I want to truly excel.
How much growth is good growth? How much growth is enough growth? How much growth is even realistic?
Every time I feel like I hit a wall, I've been able to push through and accomplish something I deemed challenging; most of the time it feels almost easy and downright fun, too! Why am I still expecting everything to be nearly impossible?
I know that I personally benefit from having structure, that's probably why the conditionals have been simple and straight-forward to implement. So, I need to create a structure for the other aspects that I consider a part of success: #communitybuilding and #gamergrowth (in both knowledge and skill).
It's natural to #plateau in both of these areas, but in an effort to avoid stagnation in the future, I'm developing a schedule for myself in the present.
  • Participate in #reddit gaming communities daily
  • Post 5 #instagram updates each week
  • Play new games and challenge myself on games I know โ€“ both on stream and offline
  • Start playing with people at various levels (I'll miss you bots! ๐Ÿค–)
  • Connect with other streamers to chat, learn and collaborate
This, of course, is all in addition to my regular #streaming, so I'm essentially adding more work time to my life. My goal is to improve as a gamer, get connected to existing communities, and grow my own community of awesome people.

tl;dr I'm doing great (I think), but I still need to up my game (pun intended ๐Ÿ˜†)

Author Bree Weber Published 2/13/2018, 4:17:34 PM Permalink

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