🐽 Pig Pilots ✈️

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Want to start from the beginning?

Yesterday ended the launch period for the alpha release of my Kickass Content Coaching program

The #launch period ran from January 15 to January 30. To enroll, someone would need to apply on my website, have a casual call with me for 15-20 minutes, and (if invited) sign a contract and pay the program fee.
I ran it this way to create a set period of time to concentrate these interview calls during a two-week period and ensure that all the #participants are getting started at the same time.
But I didn't hit my goal. 😔
In fact, because I created stacked #goals that depend on another goal, I missed the mark on more than one.
  • 🚫 Enroll 5 participants in Kickass Content Coaching
  • 🚫 Enroll at least 1 participant who I don't already know
  • 🚫 Start a waitlist after selling out 5 spots

What actually happened is that I enrolled 3 participants, all of whom I had a preexisting relationship with.

Why didn't I hit my goal?

I looked over my work and activities for this launch period, and I can pinpoint the exact moment I stopped working towards this goal.
I had created a list of friends and peers to email about this program. So many responded with kind words of congratulations and offers to share the details with their network. One responded with a curt "best wishes".
Or at least, it felt curt to me. In all likelihood, this person was busy or having a bad day or didn't full read my email or really was wishing me the best.
But it bugged me. It rattled around in my brain and I started wondering if I was being pushy or salesy or annoying reaching out to people. Was showing up in someone's inbox a form of bothering them?
This was just days into the launch period...
Both consciously and subconsciously, I reduced my efforts. I stopped emailing people except the few who had already expressed interest in knowing more and those who I confidently believed would respond positively.

Essentially, I short-circuited my own success out of fear.

When I finally recognized this falter in confidence and corrected my earlier mistake — 24 hours before #enrollment closed — the messages were:
  • Overwhelmingly positive
  • Excited for me and congratulatory
  • Interested, but needed more time
  • Offering to share with their network
So, I decided to double down on the positive energy and start the #waitlist for the next version's release NOW. I already have subscribers! 🎉

Although I didn't reach my goal of 5, I am thrilled that I enrolled 3 awesome participants!

Every single participant came from me showing up (in person, on the phone, and over email) and simply talking about this program. They each showed immediate interest and signed up on the spot.
I think if I hadn't let fear take over, I would have hit my goal because there was enough interest to drive more enrollments. And a big part of my plan in offering this as an #alpha release is to measure interest for this program, and answer the age-old question: is there a market for this offer?
Tomorrow, I'll recap my #marketing efforts to analyze what was time well spent, and what I can skip for the next launch.

tl;dr I closed the enrollment period for my Kickass Content Coaching program yesterday, and was 40% shy of my goal. In hindsight, I can see how I let the perceived negativity of others cloud my confidence and diminish my marketing perseverance. I didn't enroll my goal of 5 participants, but I did enroll 3 and have started a waitlist for the next launch.

Author Bree Weber Published 1/31/2019, 2:15:22 PM Permalink

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Today has been a hectic, crazy kind of day. I feel like I'm trying to cram 3 days of work into 1, which is evident by the fact that I'm still working at 8pm with hours to go.

That said, I don't think I've ever enjoyed my work this much.

I love talking with my clients about their business #goals. I love #writing pieces that tell their #story. And I love the feeling of #hustling for something that makes me happy.
When I first started Pig Pilots, I said I wanted the #pilotidea to fulfill 3 requirements:
  1. Profit
  2. Purpose
  3. Passion
So, let's zoom in on each one of those, because I think I've totally nailed it.
  1. Profit – This has been the most monetarily successful pilot, and I've reached my #monetaryminimum
  2. Purpose – Every client has become a repeat customer, which tells me there's a need for this work and the quality I provide
  3. Passion – ðŸ‘†See above; even when it gets stressful and overwhelming, I am enjoying the process. It's not just about results, it's about the journey.


tl;dr Writing has fulfilled my initial criteria of providing me profit, purpose, and passion. I'm enjoying what I'm doing, my clients love my work, and I am seeing monetary growth. 😁

Author Bree Weber Published 6/27/2018, 9:27:03 PM Permalink

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I missed a conditional
I'm definitely feeling bummed that this one week put me behind on my #goals so much so that I missed a #conditional. I #streamed for about 30 hours (and gamed for another 15) last week, but didn't make the gains I anticipated.
One silver lining is that I experienced my first week of bits and cheering. This was a completely new concept to me, but I really did feel cheered and motivated! Clearly, Twitch, has a super cool pysch consult.
I'm taking my weekend – the first in over 3 weeks – to regroup. I used up my one and only allowance for the entire quarter, so whatever happens next week determines if I move on to a new #pilotidea and leave #videogamestreaming behind.
My working theory is threefold: first is that I'm really tired (Pig Pilots is hard work!) and my stream content quality is suffering as a result. Secondly, I'm not as chatty and personable as I normally am because I'm focused on improving my game. And lastly, I do think the tech issues I discovered at the end of the week put a damper on things.
Clearly I need to rest up, practice up and get this tech sorted. So, I'm off to rest and recover and probably play a bit offline, so I can come back all shiny and new.

tl;dr I missed a conditional, which means this next week determines whether or not I continue video game streaming

Author Bree Weber Published 3/5/2018, 11:03:48 AM Permalink

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Since this week is going slower than I'm used to, I'm going to use this post to #reflect on how this #videogamestreamer #pilotidea is going. I can get some serious tunnel vision with #goals, but I've already made some pretty incredible headway.
Let's start with the #milestones 💎
  • February 02 – first stream
  • February 04 – first follower
  • February 04 – 5 viewers
  • February 06 – 10 followers
  • February 10 – 25 followers
  • February 11 – first donation
  • February 17 – 10 viewers
  • February 25 – 50 followers
  • February 28 – Affiliate status
  • March 1 – First cheer in chat
Yup, that's just 30 days...
So, while it's not unheard of to get these milestones in one month, it's simultaneously totally freaking #awesome. Being new to Twitch (and, really, to gaming, still) these are tremendous accomplishments already!
Now that I'm part of the 'middle class' of Twitch, this is where it is supposed to get hard. I'm transitioning my #channel from new kid on the block -> to -> hey, I'm staying for the long haul. If that part was super easy, everybody would be a #twitchillionaire.
This is the time to work harder and try newer, more different things. Let's do this!

tl;dr It's been 30 days since I started streaming, and holy cow, I've made some amazing progress!

Author Bree Weber Published 3/3/2018, 2:51:49 PM Permalink

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One of the newer #goals I've set for myself is to play new games and challenge myself both on and offstream.
I've made a few attempts to try out a new game (as I've lamented on here already) Damn you, Fortnite!
I have kept most of my game play on stream though, probably out of a fear/belief that if I'm working on #videogames as a #videogamestreamer, I should always stream.
But, of course, I need to grow as a gamer regardless of the stream situation.
So, I plan to stream again tonight, but... I also want to play offline. At the very least I'll find out if I talk out loud when playing offline as I do with my viewers on stream 😂

Author Bree Weber Published 2/15/2018, 4:28:34 PM Permalink

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