🐽 Pig Pilots ✈️

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Want to start from the beginning?

I've changed everything

I've been feeling for a while that my system for monitoring my progress on #minigoals and #conditionals was not quite robust enough. I've complained about it a few times like when I said it was forcing me to choose between money and fame from as far back as April.
So, it's been a long time coming, but I did it! I have a new conditional system.

There are a couple really big changes. Probably the biggest two are:

  1. 🚫 There is no more engagement conditional
  2. 🚫 There is no more popularity conditional
Say what!!!
Yup! I just celebrated my 3 month anniversary as a #contentwriter! #Popularity and #engagement are no longer my focus. I need to scale this #pilotidea into a full-blown business. What does that entail?

Well, first of all, like literally every other successful business on the planet, I need to earn a profit.

There is no second of all.
Everything else that we #entrepreneurs focus on like branding, marketing, networking, productivity, sales funnels, pipelines, etc. is just strategies and channels that we are using in the hopes that it will bring in revenue that exceeds our expenses and taxes. So, yeah, #profit.

The other big change I've introduced is a Piggy Bank 🐷

So, it's no longer about #success or #failure, because I've just spent 12 weeks proving that I can not only succeed every single week, but grow tremendously (minimum 50% #growth every week!).
Instead, every time I exceed my #minimummonetary, I add that excess amount into my Piggy Bank. If I don't meet my minimum monetary, I subtract the difference (between my goal and what I actually earned) from my #PiggyBank balance.
It works just like a profit and loss statement. As long as I have bank in my bank, I continue to push forward and grow this business. If my #bankbalance goes negative, I re-roll with a new pilot idea.
Yup, scary as hell!.
But it also reflects the reality we all live in. If you #invest in yourself, build a #business, and turn a profit, great! But if you take all the same steps and go broke or into debt, you close up shop and move on.

I'm also piggy-backing Bonus Bucks onto the Piggy Bank (get it? πŸ˜‚)

When I exceed my minimum monetary by more 10%, I pay myself a bonus of 10% of that excess called Bonus Bucks. If the next week, I exceed by 20%, then the #BonusBucks are equal to 20% of that excess. Every week, the Bonus % increases for as long as I'm on a streak. Miss a week, and reset.
Bonus Bucks help me to increase my Piggy Bank when I'm doing really well and help me offset the weeks (or months πŸ˜”) that are slow. Or, ya know, if I just want to take a vacation. I can use my Piggy Bank balance as a buffer.

I'm really excited about this change and to see what happens this week! 😬

tl;dr I changed my entire conditionals system. I've dropped engagement and popularity altogether. It's all about monetary for business success, which is why I brought in Piggy Bank (to track how I can surpass my goals) and Bonus Bucks for doing really well. It's not about success or failure each week. Now, it's all about keeping my bank balance in the green.

Author Bree Weber Published 6/11/2018, 10:37:10 PM Permalink

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This has been a busy week, but with the long holiday weekend, all I want to do is be outside! So, I'm planning some outdoor days and pool-side work stations for next week. πŸ’¦
Speaking of next week, I have a lot of a goals to hit 🏁. My #monetary #conditional is going up, and even though my #popularity and #engagement conditionals have been stagnant, I'll be working on them quite a bit.
I've been doing well in the triple digits lately πŸ’°, but next week's requirement is getting close to the top of my monetary history. In short, it will be #challenge.
In the meantime, I've been focusing on my #minigoals, and have made some great #progress:
  • Drafted new Medium article to finalize and publish on Monday πŸ“†
  • Reaching out to friends πŸ™ to ask for an intro to Entrepreneur editor
  • I have a general idea for my pitch to The Spruce, but need to clarify it more πŸ€”
  • Outlined article for PopSugar; need to write ✍️ and submit next week
  • I've identified a few hotels, but really need to hone my hotel stay pitch 🀫

For now, I'm taking the rest of the weekend off to rest, relax, and enjoy the weather β˜€οΈπŸ˜Žβ›±

tl;dr Next week is a big challenge to break a monetary record that I haven't been hitting. I feel good about my mini goals, but am ready to relax over the long holiday weekend, first.

Author Bree Weber Published 5/26/2018, 2:23:58 PM Permalink

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New week, new #conditionals. I've decided to maintain the current system for the remainder of April. That said, I'm still exploring adding in conditionals to track and measure #popularity and #engagement with private clients, as well as how best to structure a new #system.
But for this week, let's start with the increased conditionals:
  • Monetary – 3,798 PigPoints
  • Engagement – 1,921 PigPoints
  • Popularity – 1,858 PigPoints
A success this week means that #contentwriter will be tied for longest lasting #pilotidea thus far, essentially one week from beating out #videogamestreamer. Content writer is already more monetarily successful and has achieved greater popularity and engagement than any other pilot idea in the shortest period of time.

tl;dr If this week is a success, I'll be tied with video game streamer for longest pilot idea. Content writer is already the most successful for every conditional type. But I'm still considering changing the system.

Author Bree Weber Published 4/23/2018, 12:08:29 PM Permalink

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New week, new records to beat!
After reviewing my progress last week, I've decided there is still room for improvement. Hence, more changes:
  • For the #engagement #conditional, only claps πŸ‘ from new users will be counted for #Medium
  • I'm dropping the Alignable #platform πŸ‘Ž
  • I'm dropping the Slack platform πŸ‘Ž
This week, I'm introducing objective #dropoffconditionals for my own network. My network of friends, acquaintances, and colleagues πŸ‘―β€β™€οΈ get involved in the same way I see #popularity and engagement on other platforms. So, I'm counting them in on the fun!
Popularity has been primarily based on people viewing, liking, commenting on, and sharing what I do. But what is the network equivalent?
  • Introductions and referrals
  • Twitter likes, retweets, and shares
  • Reddit upvotes and comments
  • Instagram likes, comments, and reposts
  • Pig Pilots likes and reads
Engagement has been primarily based on people responding to my work, asking me about paid work, and sending queries about next steps. The same is true for my network:
  • Someone texts/emails/calls to ask me about hiring me as a #contentwriter
I still think Popularity needs a bit of refinement to determine the validity (as well as the calculation) of each point. But I think it's a great starting point.

tl;dr This is a new week, and I'm already dropping platforms. I really want to hone in what is working and discard what isn't pulling its weight – as objectively as possible.

Author Bree Weber Published 4/2/2018, 8:31:51 PM Permalink

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Pig Pilots agree that 4 out of 5 platforms are lame

Since starting the #contentwriter #pilotidea, I've changed my platforms... oh, about 8 times.
And I'm doing it again!
  • Fiverr
  • ClearVoice
  • Contently
  • Skyword
  • WriterAccess
Yup, I've just cut 4 teammates from the roster. ClearVoice, Contently, and Skyword are really just online CVs with a tiny possibility of being contacted for a project. There is no way to actively put myself forward for projects and no metrics of #popularity or #engagement. So, they're out.
WriterAccess may end up being an active #platform and it actually does have #metrics that I can use for popularity and engagement, but the process is moving super slowly. Ain't nobody got time for that!
Maybe if WriterAccess picks up the pace, I'll add 'em back, but for now, they're benched.
After looking into #Medium's Partner Program, I've decided to add it into the mix, for a handful of awesome reasons:
  • I can write about whatever strikes my fancy
  • I can create my own writing + publishing schedule
  • I can make money from their membership program
  • It's not advertising-based
  • The UI is super pretty
2 down, 3 more to go....

tl;dr I'm dropping every platform except for Fiverr. The others just don't offer enough opportunity to be active or track metrics. I've found one replacement: Medium, but I need more to increase my chances of meeting conditionals.

Author Bree Weber Published 3/27/2018, 8:37:29 AM Permalink

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Looking back at my time as a #videogamestreamer, I can think of quite of few things that I did differently as a #streamer.
These are Twitch's 10 tips to grow your channel, and how I ignored them to get better results:
Know what you want to get out of streaming
I most definitely did not know what I wanted to get out of streaming. Obviously, the #goal of Pig Pilots is part of every single #pilotidea, but I didn't start with specific intentions for streaming. I allowed myself to learn and grow, and develop the channel and community along the way. In that sense, it was very organic, and my viewers played a huge role in determining my channel's style and goals.
Look at what makes other streamers successful
I very intentionally stayed away from other streamers, because I didn't want to emulate anyone else. I knew that I didn't know what I was doing, and it would be far too enticing to just copy what everyone else was trying. But if everyone is doing something, you're not going to stand out. So, I didn't even look at another stream until I nailed down my own channel's #brand and #community.
Look to maximize your audience reach from day one
Alright, this is a pretty vague tip to say the least. You can read in to it whatever you want. Market yourself! Use #socialmedia! Network with other streamers! Tell people about your stream!
I did use social media, but initially saw very little #engagement there. I was starting from a network of 0. I also was not part of any #gaming communities, since I was new to video games, so I didn't have an established network to help me out. Most of my viewers and followers came from a slow build up of Twitch's browse page and word of mouth, with a few trickling over from social media.
But don’t expect to be an overnight success
I 100% ignored this. I worked very hard to create immediate success – that's what Pig Pilots is all about. Of course, I tried to be realistic with the metrics of success and mini-goals along the way. But I was not willing to accept little to no viewers or engagement as as symptom of just starting out, which is probably why I made affiliate in month despite no previous gaming or streaming experience.
Observe the rules of supply and demand. Find your niche while also noting what your audience wants
This is one that I did follow, though, without realizing it. Initially, I spent my streams learning and playing different games just to see what I liked and how quickly I could improve. I streamed more then less, at different times, on different days. I continually changed it up to see what worked – both for me and my viewers. I asked for feedback regularly (maybe annoyingly often?) and immediately implemented what my viewers suggested. I quickly discovered what worked and what didn't.
Be prepared
Oh man, did I learn this the hard way! At the beginning of my #streamingcareer, I would hop online just a few minutes before I wanted to start streaming and scramble to get everything ready. I then started to give myself an extra few minutes each stream thereafter until I finally realized I needed at least half an hour to get myself squared away.
By the end, I had created a #streamersnackbox that I filled up every day with healthy (okay, mostly sugar) things to eat, in order to cut down on my stream breaks. I also switched from coffee to tea (which was a big deal!), so I could quickly caff up for long streams.
Consider your presentation style
After achieving affiliate status, I hit a plateau. I wasn't sure if it was because I was having an off week, spring break was taking people offline, my chat was broken, moving away from the noob vibe was turning people off, or something else altogether. I looked at some recent broadcasts and realized that I had been so tired I had hardly been talking – a big change from my earlier streams. So, I changed my presentation style... every hour... for 12 hours! – and I found what worked for me.
Be a reliable broadcaster
Everyone and their mom talks about how important it is for streamers to have a stream schedule. Why? I'm not a brick-and-mortar shop. If someone really cares about when I'm streaming, they can sign up for streaming notifications by following me.
In fact, I honestly believe that not having a schedule (but streaming regularly) encouraged more people to follow. I would even announce on stream that I stream regularly but don't have a schedule, so you can either follow for notifications or check back every 5 mins to see if I'm online. Worked like gangbusters!
Keep them coming back for more
Again, this is super vague and it's only meaning is what you read into it. This advice basically says have that undefinable, unique quality that will rocket you to success. Don't worry, I did that one! 😎

tl;dr Twitch shares their top 10 tips on how to be a successful streamer. Here's why I got better results by ignoring them.

Author Bree Weber Published 3/17/2018, 11:00:43 AM Permalink

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