🐽 Pig Pilots ✈️

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Just launched 2 new services

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As part of my plan to launch or pilot a new #businessmodel or revenue source each month, I created and launched 2 new services today. 🚀 It's kind of like Pig Pilots 2.0!!
I spent about 5 days 🤦‍♀️ planning and researching and thinking about what to call them and how to position them and what should go on a landing page — and then I remembered this is #PigPilots — so I just launched them.

Minimum Viable Product style

No marketing campaign, no landing page, and no more wasted time.
The first new service is copyediting. This one is fairly simple because I've already been getting requests for this kind of service, and many of my clients provide drafts as part of the initial content I ask of them. This month I'm testing out who the target audience should be, how to position the marketing, and how to price #copyediting.
The second new service is a brand messaging audit. The #audit is a bit more complex, because although I already provide content strategy and #messaging development as an inherent part of #copywriting, an audit is more of a one-off service designed to attract strangers.
So, I'm especially curious to find out how people will respond to this new service. Ideally, I'm thinking it will be a low-entry offer for potential clients who haven't worked with me and may still be taking a #DIY approach to their content, to test out working with me.

I've got a whole month find out!

tl;dr Today, I launched 2 new services (minimum viable product style). I'm piloting "copyediting" and "brand messaging audit" to see what kind of traction they get this month. Then, I'll decide whether to keep, expand, or replace them.

Author Bree Weber Published 2/6/2019, 3:52:20 PM Permalink

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