🐽 Pig Pilots ✈️

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Want to start from the beginning?

I want to accelerate faster

Now that I'm fully recovered, I'm thinking more about what I can do to increase my reach, grow my audience, and build additional #revenue streams.
All the research I've done says the same things:
  • Use private Facebook groups
  • Schedule pins on Pinterest
  • Post every single day on Instagram
  • Create click funnels
  • Etc etc etc
But EVERY SINGLE PERSON I've asked how much business have you received as a direct result of Facebook/Pinterest/Instagram? has said the exact same thing.

Nobody is getting business from social media.

Literally every single business owner I've asked has shared that all of their new clients or leads have come from their own networking or #referrals from existing clients. Not #socialmedia

UGH 😤

#Networking takes too long, so there's no way that's the only way to grow a business and #accelerate. But no one I know is getting #business any other way. What gives?

tl;dr Feeling frustrated, because everyone is saying the answer to growing your business lies in social media and click funnels, etc. but no one is actually getting clients that way. They're only getting clients from networking and referrals, which takes too much time to scale.

Author Bree Weber Published 2/15/2019, 12:56:01 PM Permalink

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My posting has wavered a bit here because I've been #increasing my efforts everywhere else:
  • lots of meetings
  • new #clients
  • more projects

This week is my 4th week in a row exceeding my #minimummonetary 🙌

I have heard that the feeling of #overwhelm – with projects, managing time, keeping up with clients, etc – is a symptom of your #business being in the 'expand' stage. Apparently, I'm no longer a startup, and I've already built my base.
That means, right now, it's all about streamlining systems. I'll probably need to be more selective about how I spend my time, so I can always devote the bulk of it to my clients.

tl;dr I've been exceeding my minimum monetary for a whole month now, but it's also been pretty stressful and overwhelming at times. Now, I'm focusing on streamlining systems and balancing my time, to give my clients my best without losing my head.

Author Bree Weber Published 8/4/2018, 7:21:53 PM Permalink

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I've changed everything

I've been feeling for a while that my system for monitoring my progress on #minigoals and #conditionals was not quite robust enough. I've complained about it a few times like when I said it was forcing me to choose between money and fame from as far back as April.
So, it's been a long time coming, but I did it! I have a new conditional system.

There are a couple really big changes. Probably the biggest two are:

  1. 🚫 There is no more engagement conditional
  2. 🚫 There is no more popularity conditional
Say what!!!
Yup! I just celebrated my 3 month anniversary as a #contentwriter! #Popularity and #engagement are no longer my focus. I need to scale this #pilotidea into a full-blown business. What does that entail?

Well, first of all, like literally every other successful business on the planet, I need to earn a profit.

There is no second of all.
Everything else that we #entrepreneurs focus on like branding, marketing, networking, productivity, sales funnels, pipelines, etc. is just strategies and channels that we are using in the hopes that it will bring in revenue that exceeds our expenses and taxes. So, yeah, #profit.

The other big change I've introduced is a Piggy Bank 🐷

So, it's no longer about #success or #failure, because I've just spent 12 weeks proving that I can not only succeed every single week, but grow tremendously (minimum 50% #growth every week!).
Instead, every time I exceed my #minimummonetary, I add that excess amount into my Piggy Bank. If I don't meet my minimum monetary, I subtract the difference (between my goal and what I actually earned) from my #PiggyBank balance.
It works just like a profit and loss statement. As long as I have bank in my bank, I continue to push forward and grow this business. If my #bankbalance goes negative, I re-roll with a new pilot idea.
Yup, scary as hell!.
But it also reflects the reality we all live in. If you #invest in yourself, build a #business, and turn a profit, great! But if you take all the same steps and go broke or into debt, you close up shop and move on.

I'm also piggy-backing Bonus Bucks onto the Piggy Bank (get it? 😂)

When I exceed my minimum monetary by more 10%, I pay myself a bonus of 10% of that excess called Bonus Bucks. If the next week, I exceed by 20%, then the #BonusBucks are equal to 20% of that excess. Every week, the Bonus % increases for as long as I'm on a streak. Miss a week, and reset.
Bonus Bucks help me to increase my Piggy Bank when I'm doing really well and help me offset the weeks (or months 😔) that are slow. Or, ya know, if I just want to take a vacation. I can use my Piggy Bank balance as a buffer.

I'm really excited about this change and to see what happens this week! 😬

tl;dr I changed my entire conditionals system. I've dropped engagement and popularity altogether. It's all about monetary for business success, which is why I brought in Piggy Bank (to track how I can surpass my goals) and Bonus Bucks for doing really well. It's not about success or failure each week. Now, it's all about keeping my bank balance in the green.

Author Bree Weber Published 6/11/2018, 10:37:10 PM Permalink

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This week has been a nail biter 😬

It was a major challenge for a couple reasons. The primary being that my #monetary #conditional was above what I've been clearing most weeks. I thought I might need to rely on #popularity and #engage – or even use up my freebie week that I earned after the first successful month – but I also hadn't published any of my own #writing recently.
It surprised and delighted me, but I met my monetary conditional today!!
  • Monetary – 28,844 PigPoints
  • 🕐 Engagement – 1,921 PigPoints
  • 🕐 Popularity – 3,141 PigPoints
I also made some pretty good progress with my #minigoals:
  • 🚫 I didn't publish a new Medium article, so this is carrying over into a new weekly goal
  • ✅ I sent in a submission to Entrepreneur 🤞
  • ✅ I submitted my pitch to The Spruce
  • 🚫 I didn't submit a new article to PopSugar, so this is also carrying over
  • 🚫 I also didn't pitch any hotels, but this didn't feel particularly useful/important since many hotels offer a comped stay in lieu of monetary compensation
I'm drafting up some bigger goals. Think less mini goal and more #massivegoals, because ::drum roll:: I'm coming up on 12 weeks! I'm getting closer to my minimum monetary conditional (where I stop multiplying and continue working hard) and I want to start thinking about where I can take this #business

tl;dr I wasn't sure if I'd make it since this was a big week, but I met my monetary conditional! I didn't make as much progress with mini goals, but I'm rolling them over and drafting up some new massive goals.

Author Bree Weber Published 6/2/2018, 1:48:23 AM Permalink

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