🐽 Pig Pilots ✈️

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I am failing at time management.

I am feeling constantly busy and overwhelmed, but when I look at how I've spent my time (because I track it all) I can tell that I am not overbooked or working too much. What gives?
I think it comes down to 2 things:
  1. I don't believe in myself to get everything done in a day
  2. I waiting too long to begin or make progress on projects
So, those are my marching orders to myself. I think the more that I do of 2, the more 1 will come naturally.

tl;dr I am really sucking at time management lately. I need to believe in myself more and stop procrastinating ASAP.

Author Bree Weber Published 8/24/2018, 2:43:05 PM Permalink

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I'm starting something new today.

I initially created this Pig Pilots micro blog in order to record my progress and talk about my failures. So, harkening back to that, I'll be taking the micro part to heart and posting with #minifear and #failure. Starting right now.
At the moment, my #minifear is over-extending myself, which means I'll have so much going on that I won't be able to deliver and follow up and generally just have my shit together, which will make me stressed and uncomfortable and probably way less productive. All of that leads to #failure.

tl;dr I'm going to be using #minifear and #failure to post micro-updates on what I'm feeling – both the struggle and the success.

Author Bree Weber Published 8/22/2018, 12:30:46 PM Permalink

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My posting has wavered a bit here because I've been #increasing my efforts everywhere else:
  • lots of meetings
  • new #clients
  • more projects

This week is my 4th week in a row exceeding my #minimummonetary πŸ™Œ

I have heard that the feeling of #overwhelm – with projects, managing time, keeping up with clients, etc – is a symptom of your #business being in the 'expand' stage. Apparently, I'm no longer a startup, and I've already built my base.
That means, right now, it's all about streamlining systems. I'll probably need to be more selective about how I spend my time, so I can always devote the bulk of it to my clients.

tl;dr I've been exceeding my minimum monetary for a whole month now, but it's also been pretty stressful and overwhelming at times. Now, I'm focusing on streamlining systems and balancing my time, to give my clients my best without losing my head.

Author Bree Weber Published 8/4/2018, 7:21:53 PM Permalink

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I've hit a 3-week streak! πŸŽ‰

Each week I'm feeling more confident about hitting my #minimummonetary, so I'm starting to shift my focus to surpassing it every single week as well.
The #challenge I'm facing now is an internal one.
How can I continue to #grow my business and expand my client list without it taking over my entire life? I want to work hard and #write a lot, but I don't want to let #stress creep in.
I don't want to spend every lunch hour working. I don't want to spend every week night burning the midnight oil. I don't want to sacrifice my weekends to #client work.
That simply means I need to make better use of my time during the day, and be selective about which lunches, evenings and weekends I work. Because at the end of the day, I really love what I'm doing – I just don't want it to be the only thing I'm doing.
I love other things, too.

tl;dr I've hit a 3-weeks streak with my minimum monetary. I want to keep the momentum going, but I'll need to be smarter about how I spend my time, so I'm not a 24/7/365 working machine.

Author Bree Weber Published 7/30/2018, 2:49:54 PM Permalink

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It's been a really good start to the week!

I'm super excited because I've brought on a new client, and we'll be doing a few test projects together. As I've been saying, growing my client list is my major focus this month. This shows that a lot of my efforts in reaching out to potential clients is paying off!
I also had a handful of promising conversations with potential clients. Realistically, I don't expect them all to follow through, but I do hope that the trend of promising conversations turning into test projects continues!
I haven't met my #minimummonetary yet, but I have earned enough so far, that I'll stay out of the red.


tl;dr This week started off really well with landing a new client for a few test projects. I've had a handful of other promising conversations that I am hopeful will turn into more clients.

Author Bree Weber Published 7/18/2018, 11:42:23 PM Permalink

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I learned a lot last week.

I have a classic my eyes are bigger than my stomach approach when it comes to making my #minigoal lists. I want to do so much, but I need to be realistic about my timeblocks, because client work comes before finding more clients. Always.
So, I reviewed my rather ambitious list of goals from last week to see what I even had time for, what worked, and what did not. The results are this week's list:
  • πŸ• Research and contact 10 new LinkedIn prospects each day – this is a long game, because I'm not going to sell a stranger right out the gate. That said, I have gotten a few responses that might lead to new client relationships. I'm going to give this one another go and see how things play out.
  • ⛔️ Submit portfolio and resume to 5 agencies each day – I really didn't do much of this. In hindsight, I think it's because I really enjoy working 1:1 with clients. But you never know! Maybe I'll love the agency life. This is a low priority, but I'm not killing it ... yet.
  • πŸ‘Ž Pitch 5 buyer requests each day – I'm pretty much 95% over using platforms to work with clients. I won't be submitting requests and pitches or anything of that nature to a platform that limits me from cultivating a long-term relationship with a client. This is off my radar.
  • πŸ’ͺ Write custom content for a new platform each day of the week – Yes, creating custom content and promoting can be awesome! It's another long-game approach, but I did get some responses and positive feedback. I'm going to keep this up, but daily content is not possible with my client schedule. I think 3x per week – yes, still ambitious – is more realistic goal to aim for.
  • 😐 Revisit my daily Instagram strategy – I have cut back on my posting for this platform, because it hasn't yielded results. Again, another long game, so I'm not nixing it altogether. I'm going to continue to use it to share my published content and make connections with others. If it leads to client work – awesome, if not – I hope I meet some awesome people anyway.

Whew πŸ˜… that's a lot!

The bottom line is anytime I'm not spending on my client work, I'm spending trying to connect with people who might be a good fit for my client list. If I want to start consistently exceeding my #minimumonetary, I need to double my current client base.

tl;dr Last week I created an ambitious goal list to hit my monetary minimum. I failed to complete most of my goals, but hit my minimum anyway! I've evaluated what worked and what didn't from my mini goals list to create a new and improved to-do list. Let's see what happens!

Author Bree Weber Published 7/16/2018, 1:19:19 PM Permalink

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If I look at my mini goals, this week was a failure, but if I look at my conditional, this week was a success.

And I'm always looking at my conditional.

My #minigoals are just a way for me to meet my #conditional, and this week I not only met my #minimummonetary, but I exceeded it! 🀩
That means I'll be adding to my Piggy Bank 🐽
As far as mini goals, creating content – both for my blog and other platforms – was the area I consistently failed. I need to change my mindset from 'finding time to write for myself' to 'creating time to write for myself'.
That said, increasing my Piggy Bank balance is definitely a boost, because having dry or slow weeks is hard on my entrepreneurial ego. It's also a solid reminder that putting my head down and working hard yields results. πŸ’ͺ There's even a chance I'll get Bonus Bucks!! πŸ’Έ
I'm half way into month 5 of #contentwriter #pilotidea, and I think I'm really getting into a groove, here. 😎

tl;dr This week I failed to meet several of my mini goals, but I met my minimum monetary and then some any way! I'm adding to my PIggy Bank, and on Sunday I'll see if I get any Bonus Bucks.

Author Bree Weber Published 7/14/2018, 12:28:11 PM Permalink

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After publishing that last post, I realized how negative it is!
Yeah, I did drop the ball on publishing an article to LinkedIn, but that's not the only thing that happened. I did a shit-ton of other awesome things since then.
Off the top of my head:
  • Wrote and published a blog post on breeweber.com
  • Completed 5 client projects
  • Took 4 meetings
  • Contacting 25 potential clients
  • Followed up with 7 prospects
  • Revised work for 2 clients
  • Balanced my work life with my life-life

And it's only Wednesday! 😏

tl;dr Negativity can get you down; it got me. In my last post I focused only on the one thing I missed instead of the laundry list of tasks I did complete. Time to focus on the positive and stay motivated. πŸ’ͺ

Author Bree Weber Published 7/11/2018, 3:28:05 PM Permalink

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I fell down on one of my mini goals.

I haven't published an article to #LinkedIn – yet!
I've been keeping up on my others like contacting potential clients and publishing on my other platforms. Today, I'm writing a piece for #Medium in between my client work and meetings.
I just need to publish and promote it before the clock strikes 12 πŸ•›
I'm vacillating between nervous 😬 and excited 😁; it feels like a lot to do, but I am enjoying the projects and the process as a whole. I'm confident that I'll hit my #minimummonetary, but I still need to put in the work.
One extra stressor on my plate is self-induced. I've decided to take off Friday in order to take advantage of summer fun. I'll likely work over the weekend to ensure I stay on top of my to-do list, but it does condense how much I want to accomplish into a smaller time block before then.
Mostly, I'm feeling invigorated!


tl;dr I created an aggressive list of goals for myself. I'm making strides for some, but missed a big one on Monday. So, now it's time to play catch up. I'm both nervous and excited about meeting my minimum monetary. 🀞

Author Bree Weber Published 7/11/2018, 3:15:09 PM Permalink

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"It's a little creepy how much you sound like me. I didn't even tell you half of this stuff. How did you do that??!!"
– Client
I like to think of copywriting as the subtle science and exact artΒΉ of balancing someone’s unique way of expression with their clearly-defined business goals.
That's not always easy, which is why I created a 3-step process for myself.

Read the post

#copywriting #system #branding #contentmarketing #digitalmarketing #emulating #copywriter
ΒΉ Thanks, Severus Snape

Author Bree Weber Published 7/10/2018, 3:07:52 PM Permalink

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This is a new week and I have some new goals.

They're kind of aggressive...

But, I want to exceed my #minimummonetary this week, so I need to be aggressive. My first priority this week is fulfilling my promise to all of my current clients. My second priority, however, is finding new clients, which is where my #minigoals come in.
  • Research and contact 10 new LinkedIn prospects each day
  • Submit portfolio and resume to 5 agencies each day
  • Pitch 5 buyer requests each day
  • Write custom content for a new platform each day of the week:
  • Revisit my daily Instagram strategy
The objective behind each of my goals is to ensure I'm spending time on creating content or connections that will lead to long-term clients.


tl;dr I need to be more aggressive in my approach if I want to exceed my minimum monetary conditional. So, I've set daily mini goals for myself to find new clients, create more content, and promote myself.

Author Bree Weber Published 7/9/2018, 1:16:59 PM Permalink

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Do you suffer from Cobbler's Children Syndrome?

Now, there is a cure!
By delegating your content strategy and creation to a copywriter, you create more time to spend on your clients (or yourself) – just like magic. ✨

Read it here

#breeweber #copywriter #contentstrategy #cobblerschildrensyndrome #shoemaker #copwriting #businessgoals

Author Bree Weber Published 7/5/2018, 3:00:56 PM Permalink

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Happy 4th of July!! πŸŽ‡πŸŽ†

Since today is a national holiday and most of my international clients are on holiday as well (coincidence?), today is a low-key day for me. I'm feeling pretty good about the week's progress since I'm at 66% of my #minimumomentary, and I have some leads that I'm working on.
So, today is a day to work on the behind-the-scenes tasks, since I have 4 more days to get the remaining 34% (and more) I need. Really, I want to build my #piggybank back up, so I'd like to start doubling those numbers.
I've continued to be consistent with my Instagram posting, so I'm going to continue to see if this strategy is effective for finding potential clients.

tl;dr I've made 66% of my minimum monetary, and I've got 4 days left to meet my conditional. Today is a holiday, though, so I'll be working on the behind the scenes until the fireworks go off.

Author Bree Weber Published 7/4/2018, 2:26:14 PM Permalink

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I have a lot lined up for this week, but I'm not feeling super well today.

I really want to hit my #minimummoneary this week, since I didn't hit it the last two weeks. My #PiggyBank is feeling very empty right now.
So, today, I'm getting all my have-to-dos done, so I can focus on my want-to-dos tomorrow.

πŸ€’ #backtowork

tl;dr I don't feel well, but I want to accomplish a lot this week. I'm still working to meet my deadlines, then I'll be resting up for tomorrow.

Author Bree Weber Published 7/2/2018, 4:43:26 PM Permalink

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A few weeks ago, I was wholly unprepared to answer this question: "What would you do if your Piggy Bank dropped below 0, but you had the next 4 weeks lined up with payments that would hit your minimum monetary?"

A bit of a thought experiment, right?

At the end of last week, I decided two things.
  1. I wouldn't re-roll my pilot idea in that situation
  2. I need to revise my conditional system to reflect that
The goal of Pig Pilots is to build a business I love, but one that is also profitable. Because I know myself, I knew that I would need to work within a system that wouldn't allow me to make emotional decisions. This is not an emotional decision; here's why:
If a retail business is having a slow summer, but is lining up layaway orders for the holiday season, they don't shut down in September. They know they have business coming in, so they continue to work super hard all summer long to increase those orders or run promotions for back to school and Halloween in the meantime. This is the same thing.
I would actually lose out if I did re-roll, because the time it takes to grow monetarily (even at a stellar rate like I've done) would far exceed the one week it takes me to next meet my minimum monetary. Hell, it would take more than a month.

With that in mind, I've made another system change.

If I hit zero in my Piggy Bank, I'm not re-rolling. I'm instead going to give myself 4 weeks to get back to hitting my minimum monetary again. I don't want to drop dramatically though, so this only applies down to -$100 – no lower.
I'm just like that retail business. I'm not closing up shop unless all those layaway orders cancel or I can't bring in my minimum monetary for an entire month.


tl;dr I've made a change to my conditional system. If I hit $0 in my Piggy Bank, I'm not re-rolling. Instead, I'm giving myself $100 leeway and 4 weeks to get back to making my minimum monetary. If I can't, then I'll re-roll. But it doesn't make sense to close up shop if there's money around the corner.

Author Bree Weber Published 6/28/2018, 10:08:49 PM Permalink

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Today has been a hectic, crazy kind of day. I feel like I'm trying to cram 3 days of work into 1, which is evident by the fact that I'm still working at 8pm with hours to go.

That said, I don't think I've ever enjoyed my work this much.

I love talking with my clients about their business #goals. I love #writing pieces that tell their #story. And I love the feeling of #hustling for something that makes me happy.
When I first started Pig Pilots, I said I wanted the #pilotidea to fulfill 3 requirements:
  1. Profit
  2. Purpose
  3. Passion
So, let's zoom in on each one of those, because I think I've totally nailed it.
  1. Profit – This has been the most monetarily successful pilot, and I've reached my #monetaryminimum
  2. Purpose – Every client has become a repeat customer, which tells me there's a need for this work and the quality I provide
  3. Passion – πŸ‘†See above; even when it gets stressful and overwhelming, I am enjoying the process. It's not just about results, it's about the journey.


tl;dr Writing has fulfilled my initial criteria of providing me profit, purpose, and passion. I'm enjoying what I'm doing, my clients love my work, and I am seeing monetary growth. 😁

Author Bree Weber Published 6/27/2018, 9:27:03 PM Permalink

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This week is all about #newbusiness. That said, I've just hit a new #milestone πŸ’Ž!
That's now a few milestones I've hit with #Medium, and it's encouragement for me to get back to the #platform. It's a great way for me to share my experiences and thoughts, but it's also a potential path to showcase my #writing and attract new clients.
So far, I've gotten a few successes under my belt:
  • βœ…Joined Medium's Partner Program
  • πŸ‘€ Over 3k views of my articles
  • πŸ’° Paid out for πŸ”’article
  • 🀩 Over 50 fans on 1 article
  • πŸ€“ Over 50% read ratio across all of my work
  • 😍 25 Followers & counting
I lost some #followers after retracting from the platform – which I totally understand because I would have done the same thing πŸ€¦β€β™€οΈ – so I'm hoping to #grow that number again.

All in all, I'm exploring new ways to connect with potential clients

I've been incredibly lucky (if hard work + dedication = luck) to have had every single one of my clients who approached me for a one off project turn into a repeat client. 43% of my clients have signed onto retainer packages, and another 28% have expressed interest, which would mean over 70% of clients chose to make a long-term monthly commitment to work with me.
I want to keep growing 🌱, of course. I'm super excited to learn what pathways work, especially because as all the typical and suggested options fail (as they tend too) I'll need to get creative with my approach. I really ramped up my efforts on Instagram last week and am planning to continue exploring it into July. As mentioned above, I'm returning to Medium. But I also want to revisit some other platforms like LinkedIn and ClearVoice.
There were several platforms I disregarded in previous weeks because they didn't provide metrics to track popularity or engagement. While I'm still measuring those for my own interest, they are no longer #conditionals and therefore back on my radar. I'm curious to see what works out!! πŸ€”


tl;dr I've had a ton of success with turning colleagues and one off projects into long term clients, especially after launching retainer packages. Now, I'm focused on finding new clients to add to my list. 🀞 that Medium is a possible pathway.

Author Bree Weber Published 6/26/2018, 12:26:19 AM Permalink

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I knew when I switched over to a more rigorous and business-focused #conditional system, that I'd need to deal with #failure more often. In fact, I specifically incorporated failure into my new system in order to deal with it more often. I know that learning to handle failure with grace is going to make me a badass entrepreneur who builds incredibly successful businesses.
But it's still hard πŸ™„
Most of us – myself included – have #emotional responses to failure. We think things like What mistake did I make? and How come I didn't see this coming. If we're not careful, that kind of thought process can turn into destructive thoughts like I can't do anything and I'm absolute worst – neither of which are remotely true.
So, this weekend, I'm focused on doing a few things (aside from continuing to work my ass off)
  1. 😞 Accept my failure because I didn't meet this week's conditional
  2. 😭 Process all that emotional stuff without getting negative
  3. 🀨 Shift my mindset and get into problem solving mode
  4. πŸ€” Identify at least 5 things I can do to ensure I meet my conditional next week
  5. πŸ€“ Start on those 5 things as soon as I finish up my client work


tl;dr This week is a failure, a concept I know I need to get better at processing, so I can get back to working hard. So, I'm trying to shift my mindset to problem-solving mode and start thinking ahead to next week.

Author Bree Weber Published 6/22/2018, 2:28:49 PM Permalink

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This week has been rough... πŸ™„

For new business, that is. I knew it would be a challenging week because I planned to take off Monday, and would be spending Tuesday morning and Wednesday afternoon traveling, effectively cutting 5 business days into just 3.
Of course, Saturday and Sunday are still at my disposal – and I plan to take advantage of them.
Last week, I had a rush of clients moving over to retainer plans, which was fantastic πŸŽ‰! That means this week, I need to continue to fulfill my promises, work hard, and meet deadlines. It also means I need to cultivate more relationships and convert more "maybe"s into "yes"s.
Traveling without regular access to my laptop – or even wifi – has made that super challenging. I know that my #piggybank πŸ’° can cover me if I need it, but I really don't want to #stagnate. I want to keep growing! 🌱


tl;dr This week is slow, mostly because I've been away instead of hustling for more work. So, it's back to work – in the evenings and on the weekends if need be – to find more clients and get more done.

Author Bree Weber Published 6/21/2018, 5:59:45 PM Permalink

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I'm back from vacay 🏝

There wasn't a beach, but I did enjoy spending some time with my best friend back home.
This week is basically only about 3.5 days long, because of two reasons. For starters, I took Monday off to spend with said best friend back home. I flew back this morning, but am starting the work day pretty #late. I'll be making tomorrow a short work day for some more planned #travel to see family. It's making for a slightly #stressful week.
While it's stressful, I'm not going to slack off or get discouraged. I just need to work smart and make the most of my hours. I have a strong to-do list, and I'm sticking to my self-made deadlines.

I did get this message while I was gone...

So, this new level has some perks. But to be honest, #Fiverr has been a supplemental platform at best lately. There have definitely been a few weeks where Fiverr has helped me meet a #conditional, and a few weeks ago I probably would have been thrilled to get this new status. Today, I'm nonplussed.
I still view expanding my client base and filling my schedule with #retainer clients as the best way to achieve my #minimummonetary and grow my business.

tl;dr This week is a busy one because I scheduled travel during the work week. Obviously, that's not going to stop me from working hard or getting shit done though.. I did get upgraded to a new Fiverr seller level, but I'm seeing the platform more and more as supplemental to my primary focus: building a strong client list.

Author Bree Weber Published 6/19/2018, 6:31:17 PM Permalink

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I'm so stoked about my progress thus far! 😎

I think a good deal of my #success has come from productizing my work at the beginning of June. People want to quickly and easily understand the value they get for the price they pay.
That's why my retainer packages have been getting such great feedback.
I want to really hone in on this #retainer concept more, because I think it can be the key to #sustainable success, and a very fat Piggy Bank.

tl;dr Introducing retainer packages have really helped me to skyrocket in a short period of time. I think it might be the key to my sustainable success.

Author Bree Weber Published 6/14/2018, 2:04:49 PM Permalink

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This week is the first real test of the new conditional system. It's a big monetary jump, but I also have some existing bank if I don't quite hit my target.

But maybe I'm just an axe sharpener

Do you know that quote?
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
– Abraham Lincoln
Abe totally knows me. πŸ‘―β€β™€οΈLook at that face; his eyes just bore into your soul, don't they?
I not only met my minimum monetary today, but I exceeded it. It's only Wednesday!
That's right! I'm adding bank to my Piggy Bank 🐷. And I'm not going to stop working, because I'd really love to get some Bonus Bucks πŸ’Έ too!
But I keep thinking about that quote and wondering if I've just spent the last 3 months sharpening the axe...

tl;dr First week of the new conditional system and I already met my minimum monetary!

Author Bree Weber Published 6/13/2018, 3:57:40 PM Permalink

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What the heck is minimum monetary?

Looking back at my last post, I totally glossed over #minimumonetary. This is partially because it's not a new concept. I've had this in mind since the original conditional system was implemented. But I haven't chatted it up that much, so let's do that now.
I did some voodoo magic (read: math) and determined the absolute minimum that I can live on. Obviously this is different for every person, but I tried to base mine on things I can't live without like groceries, and not things that I don't want to live without like almond milk lattes. β˜•οΈ
The idea behind the minimum (in both setups) is that my conditional systems don't force me to keep growing the business. What I love about my new conditional system is that it 100% encourages me to keep growing, to build my Piggy Bank with Bonus Bucks streaks.

Because I really don't want to live without those almond milk lattes πŸ·πŸ’Έ

tl;dr Not sure what I mean by minimum monetary? It's the absolute minimum I need to earn to live on.

Author Bree Weber Published 6/12/2018, 12:50:10 PM Permalink

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I've changed everything

I've been feeling for a while that my system for monitoring my progress on #minigoals and #conditionals was not quite robust enough. I've complained about it a few times like when I said it was forcing me to choose between money and fame from as far back as April.
So, it's been a long time coming, but I did it! I have a new conditional system.

There are a couple really big changes. Probably the biggest two are:

  1. 🚫 There is no more engagement conditional
  2. 🚫 There is no more popularity conditional
Say what!!!
Yup! I just celebrated my 3 month anniversary as a #contentwriter! #Popularity and #engagement are no longer my focus. I need to scale this #pilotidea into a full-blown business. What does that entail?

Well, first of all, like literally every other successful business on the planet, I need to earn a profit.

There is no second of all.
Everything else that we #entrepreneurs focus on like branding, marketing, networking, productivity, sales funnels, pipelines, etc. is just strategies and channels that we are using in the hopes that it will bring in revenue that exceeds our expenses and taxes. So, yeah, #profit.

The other big change I've introduced is a Piggy Bank 🐷

So, it's no longer about #success or #failure, because I've just spent 12 weeks proving that I can not only succeed every single week, but grow tremendously (minimum 50% #growth every week!).
Instead, every time I exceed my #minimummonetary, I add that excess amount into my Piggy Bank. If I don't meet my minimum monetary, I subtract the difference (between my goal and what I actually earned) from my #PiggyBank balance.
It works just like a profit and loss statement. As long as I have bank in my bank, I continue to push forward and grow this business. If my #bankbalance goes negative, I re-roll with a new pilot idea.
Yup, scary as hell!.
But it also reflects the reality we all live in. If you #invest in yourself, build a #business, and turn a profit, great! But if you take all the same steps and go broke or into debt, you close up shop and move on.

I'm also piggy-backing Bonus Bucks onto the Piggy Bank (get it? πŸ˜‚)

When I exceed my minimum monetary by more 10%, I pay myself a bonus of 10% of that excess called Bonus Bucks. If the next week, I exceed by 20%, then the #BonusBucks are equal to 20% of that excess. Every week, the Bonus % increases for as long as I'm on a streak. Miss a week, and reset.
Bonus Bucks help me to increase my Piggy Bank when I'm doing really well and help me offset the weeks (or months πŸ˜”) that are slow. Or, ya know, if I just want to take a vacation. I can use my Piggy Bank balance as a buffer.

I'm really excited about this change and to see what happens this week! 😬

tl;dr I changed my entire conditionals system. I've dropped engagement and popularity altogether. It's all about monetary for business success, which is why I brought in Piggy Bank (to track how I can surpass my goals) and Bonus Bucks for doing really well. It's not about success or failure each week. Now, it's all about keeping my bank balance in the green.

Author Bree Weber Published 6/11/2018, 10:37:10 PM Permalink

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This week has been a nail biter 😬

It was a major challenge for a couple reasons. The primary being that my #monetary #conditional was above what I've been clearing most weeks. I thought I might need to rely on #popularity and #engage – or even use up my freebie week that I earned after the first successful month – but I also hadn't published any of my own #writing recently.
It surprised and delighted me, but I met my monetary conditional today!!
  • βœ… Monetary – 28,844 PigPoints
  • πŸ• Engagement – 1,921 PigPoints
  • πŸ• Popularity – 3,141 PigPoints
I also made some pretty good progress with my #minigoals:
  • 🚫 I didn't publish a new Medium article, so this is carrying over into a new weekly goal
  • βœ… I sent in a submission to Entrepreneur 🀞
  • βœ… I submitted my pitch to The Spruce
  • 🚫 I didn't submit a new article to PopSugar, so this is also carrying over
  • 🚫 I also didn't pitch any hotels, but this didn't feel particularly useful/important since many hotels offer a comped stay in lieu of monetary compensation
I'm drafting up some bigger goals. Think less mini goal and more #massivegoals, because ::drum roll:: I'm coming up on 12 weeks! I'm getting closer to my minimum monetary conditional (where I stop multiplying and continue working hard) and I want to start thinking about where I can take this #business

tl;dr I wasn't sure if I'd make it since this was a big week, but I met my monetary conditional! I didn't make as much progress with mini goals, but I'm rolling them over and drafting up some new massive goals.

Author Bree Weber Published 6/2/2018, 1:48:23 AM Permalink

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This has been a busy week, but with the long holiday weekend, all I want to do is be outside! So, I'm planning some outdoor days and pool-side work stations for next week. πŸ’¦
Speaking of next week, I have a lot of a goals to hit 🏁. My #monetary #conditional is going up, and even though my #popularity and #engagement conditionals have been stagnant, I'll be working on them quite a bit.
I've been doing well in the triple digits lately πŸ’°, but next week's requirement is getting close to the top of my monetary history. In short, it will be #challenge.
In the meantime, I've been focusing on my #minigoals, and have made some great #progress:
  • Drafted new Medium article to finalize and publish on Monday πŸ“†
  • Reaching out to friends πŸ™ to ask for an intro to Entrepreneur editor
  • I have a general idea for my pitch to The Spruce, but need to clarify it more πŸ€”
  • Outlined article for PopSugar; need to write ✍️ and submit next week
  • I've identified a few hotels, but really need to hone my hotel stay pitch 🀫

For now, I'm taking the rest of the weekend off to rest, relax, and enjoy the weather β˜€οΈπŸ˜Žβ›±

tl;dr Next week is a big challenge to break a monetary record that I haven't been hitting. I feel good about my mini goals, but am ready to relax over the long holiday weekend, first.

Author Bree Weber Published 5/26/2018, 2:23:58 PM Permalink

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This is week 10 of #contentwriter, and there have been some major milestones πŸ’Ž along the way that have made this #pilotidea the most successful yet:
  • Met monetary conditional every single week! πŸ’°
  • Longest running pilot idea πŸƒβ€β™€οΈ
  • Most successful all-time monetary, engagement, and popularity 🀩
I've also met a #conditional for this week:
  • βœ… Monetary – 19,229 PigPoints
  • πŸ• Engagement – 1,921 PigPoints
  • πŸ• Popularity – 3,141 PigPoints

I've also decided to create some #minigoals that work towards individual conditionals.

Mini goals for the rest of May 2018:
  • ✍️ Publish new article to Medium
  • 🀞 Pitch to Entrepreneur editor
  • βœ‰οΈ Send pitch to The Spruce
  • πŸ“ Submit article to PopSugar
  • 🏨 Draft pitch for local hotel stay

tl;dr Week 10 means longest and most successful pilot idea, plus I met a conditional for this week.

Author Bree Weber Published 5/24/2018, 1:50:32 PM Permalink

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I had my first piece published by PopSugar πŸ˜πŸ€“πŸ€©

My article is even showing up on the Editor Experiments page!! 😎

tl;dr First PopSugar article published.

Author Bree Weber Published 5/10/2018, 5:30:46 PM Permalink

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I had my first piece published to Thrive Global! πŸ˜πŸ€“πŸ€©

tl;dr Published by Thrive Global!

Author Bree Weber Published 5/8/2018, 2:52:47 PM Permalink

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Here's what I'm up against for #conditionals this week:
  • Monetary – 8,546 PigPoints
  • Engagement – 1,921 PigPoints
  • Popularity – 3,141 PigPoints
I'm also focusing on some mini goals that I think will help me achieve these conditionals.
  • Pitch to publications with open submission policies
  • Reach out to freelancers I trust for potential partnerships
  • Test out cold contacting potential private clients
I'll continue to add to this list as I determine what works and what doesn't, but overall I think #minigoals are the way to go.

Author Bree Weber Published 5/7/2018, 11:09:35 AM Permalink

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This is the second week in a row that I hit two #conditionals and not three. Engagement is starting to fall behind without constant posting of my own work.
  • βœ… Monetary – 5,697 PigPoints
  • 🚫 Engagement – 1,921 PigPoints
  • βœ… Popularity – 2,416 PigPoints
On the upside, #contentwriter is officially the longest lasting #pilotidea in Pig Pilots history!

tl;dr Content writer is the longest lasting pilot idea in Pig Pilots history!

Author Bree Weber Published 5/6/2018, 8:36:19 PM Permalink

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2 #conditionals met this week!
  • βœ… Monetary – 3,798 PigPoints
  • 🚫 Engagement – 1,921 PigPoints
  • βœ… Popularity – 1,858 PigPoints

Author Bree Weber Published 4/29/2018, 10:32:44 PM Permalink

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I know, I know... I went MIA again.

The good news is that I met a #conditional this week, so I'm now tied with #videogamestreamer for longest running #pilotidea!
  • βœ… Monetary – 3,798 PigPoints
  • πŸ•‘ Engagement – 1,921 PigPoints
  • πŸ•‘ Popularity – 1,858 PigPoints
The week isn't over, but this is the first in several weeks that I haven't met Popularity or Engagement. And I already know the reason – I haven't published any of my own work for 2 weeks now. I've been preoccupied with client work, which is great, but it also reveals a potential problem.
The actions I take and activities I do that can earn money are different from those that bring popularity or engagement. This effectively means I am choosing between paid projects and personal projects based on what I think is the best route that week.
Obviously, that's a bad thing. A driving force of Pig Pilots is a system that removes emotional choices or gut feeling decisions. So, it's confirmed that I need to make changes to the system. To even out how conditionals are met and paths can earn points.

tl;dr This week I realized that every week I am choosing between money vs popularity and engagement, because the actions for paid projects are completely different from the latter. This needs a fix pronto, so things will be a'changin'.

Author Bree Weber Published 4/28/2018, 12:58:11 PM Permalink

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New week, new #conditionals. I've decided to maintain the current system for the remainder of April. That said, I'm still exploring adding in conditionals to track and measure #popularity and #engagement with private clients, as well as how best to structure a new #system.
But for this week, let's start with the increased conditionals:
  • Monetary – 3,798 PigPoints
  • Engagement – 1,921 PigPoints
  • Popularity – 1,858 PigPoints
A success this week means that #contentwriter will be tied for longest lasting #pilotidea thus far, essentially one week from beating out #videogamestreamer. Content writer is already more monetarily successful and has achieved greater popularity and engagement than any other pilot idea in the shortest period of time.

tl;dr If this week is a success, I'll be tied with video game streamer for longest pilot idea. Content writer is already the most successful for every conditional type. But I'm still considering changing the system.

Author Bree Weber Published 4/23/2018, 12:08:29 PM Permalink

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I hit all three #conditionals again this week! πŸ€“

  • βœ… Monetary – 2,532 PigPoints
  • βœ… Engagement – 1,372 PigPoints
  • βœ… Popularity – 1,429 PigPoints

Author Bree Weber Published 4/20/2018, 7:05:14 PM Permalink

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I fired my first customer today
Well, sort of
I chose not to work with a repeat customer through a platform. This is in part because I don't think we meshed well, but it also really reinforces the idea that I want to build relationships with clients not just snag one-off jobs on platforms.
I have always felt uncomfortable saying no to others even when I really want or need to, but I'm so glad I did it. It gave me time to take on a new client and turnaround a project for a repeat client!

πŸ’―% worth it!

tl;dr I fired a customer by denying a platform order request, which gave me more time to develop relationships with my growing client base.

Author Bree Weber Published 4/19/2018, 6:12:13 PM Permalink

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Since starting this #pilotidea as a #contentwriter, I've explored over 20 different platforms to meet my #conditionals. Many lasted only a day and a select few have made it through each and every week thus far.
But as I start to evaluate this #system, I'm also evaluating my success so far. In looking at how I can grow #writing into a full time career, the answer doesn't lie in platforms. It is in cultivating relationships with private clients, working hard, and delivering good work.
The platforms give me a starting point, and (at times) some leeway. The system in general is meant to provide structure for success and clear metrics that measure that progress. So, if success lies in private clients, then I need to build in the metrics that clearly outline progress in that arena.
Here's where I'm at so far this week:
  • βœ… Monetary – 2,532 PigPoints
  • πŸ• Engagement – 1,372 PigPoints
  • βœ… Popularity – 1,429 PigPoints
More to come on system review and metric changes.

tl;dr In evaluating the PigPoints system, I am reminded that platforms are just a starting point. I need create metrics that outline success with private clients too.

Author Bree Weber Published 4/18/2018, 8:52:33 PM Permalink

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New week, new conditionals – and I've already met one!
  • βœ… Monetary – 2,532 PigPoints
  • πŸ• Engagement – 1,372 PigPoints
  • πŸ• Popularity – 1,429 PigPoints
I've removed LinkedIn as a path, but I'm continuing to evaluate the worthiness of the system's formulas and the original values that were input to start PigPoints.

tl;dr I met a monetary conditional on a Monday, the 1st day of a new week!

Author Bree Weber Published 4/16/2018, 6:40:34 PM Permalink

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I met all three #conditionals again this week!
  • βœ… Monetary – 1,688 PigPoints
  • βœ… Engagement – 980 PigPoints
  • βœ… Popularity – 1,099 PigPoints
After putting together all of my milestones for this #pilotidea, I'm starting to wonder if my initial values for each formula were too high. Am I doing really well or have I just set up a system that is allowing me to succeed without merit?
So, this week, I'll be reevaluating to see if I need to adjust the system in anyway. To start off, I'm dropping the LinkedIn #platform for two reasons:
  1. The platform doesn't allow you view analytics broken up by dates, only all time
  2. I'm getting more engagement from external links than on-platform articles
So, I've got a new path I can fill!

tl;dr I met this week's conditionals, but I'm not sure if that's because I'm super good or the system is too easy.

Author Bree Weber Published 4/15/2018, 10:23:33 PM Permalink

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It's been about a month since I began as a #contentwriter, so it seems about time to review.
Let's start with the #milestones πŸ’Ž
  • March 20 – rolled as content writer
  • March 24 – 1st paid #Fiverr gig
  • March 26 – 1st repeat customer on a platform
  • March 26 – met monetary #conditional in 1st week
  • March 27 – published 1st article on #Medium
  • March 27 – joined Medium Partner Program
  • March 27 – 1st clap on a Medium article
  • March 28 – 1st private client
  • March 29 – 1st Medium follower
  • March 30 – most monetarily successful #pilotidea
  • March 30 – 1st week meeting all 3 conditionals
  • March 31 – published 1st article on #linkedin
  • April 03 – 1st repeat private client
  • April 10 – 1st Fiverr upgrade offer accepted
  • April 10 – 1st Fiverr tip
  • April 12 – 1st private referral
  • April 13 – 1st pitch accepted
Yup, and that's in less than 30 days!
I've got some bigger goals on the horizon, but hot damn, this is pretty incredible progress. I've met a monetary conditional every single week of this pilot idea, and all 3 conditionals for 3 out of 4 weeks.

tl;dr It's been about a month since I began the latest #contentwriter #pilotidea. This is a list of all of my milestones in that time.

Author Bree Weber Published 4/13/2018, 7:14:42 PM Permalink

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It's been less than 24 hours since I published The Badge of Busyness on #Medium, but holy crap, these are crazy awesome stats!
It's been viewed over 1,000 times (close to 2k!) and read over 300 times! This is the largest amount of eyes I have had on my #writing ... probably ever, and I'm totally amazed. Especially since I think it's a fairly #controversial piece.

and yeah, I feel pretty awesome 😎

tl;dr I published The Badge of Busyness on #Medium less than 24 hours ago, and it's been viewed over 1k times and read over 300.

Author Bree Weber Published 4/13/2018, 4:01:28 PM Permalink

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It may be after my bedtime, but I made some time to #write under my own name πŸ‘πŸ™‚βœοΈ

My latest article on #medium

Author Bree Weber Published 4/12/2018, 10:17:50 PM Permalink

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I've been getting more private clients and repeat clients as a #contentwriter, which is great! πŸ€“
The only downside is how busy I've been working on that content. It's meant that I'm getting more money from paying gigs (towards my monetary #conditional), but I have less time to spend on my own work (that leads towards popularity and engagement).
I'm gonna say this is a good problem to have. Besides, I can always use my weekends to #write for myself ✍️

tl;dr I've been so busy getting work, that I've been neglecting my own. A pretty awesome problem to have!

Author Bree Weber Published 4/12/2018, 5:05:59 PM Permalink

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I am absolutely flabbergasted! 😲

Today, I got my first #Fiverr offer upgrade. I got an order, and offered an add-on service, and the client promptly accepted!
Looks like I've got some #salesskills after all.
I researched, wrote, and delivered in less than a third of my promised 24 hour delivery time. And wowed the client so much, I got a #tip! 🀯

I didn't even know I could get tipped on Fiverr, so this doubly excited me!

I'm all smiles tonight πŸ˜€πŸ˜ƒπŸ˜„πŸ˜πŸ˜†

tl;dr I upgraded a basic service to a fancy one, then got a tip (and kudos) for my writing. ::happy dance::

Author Bree Weber Published 4/10/2018, 9:10:01 PM Permalink

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Heyoo! I met a #conditional. Yup, already! ☺️
The last two weeks I also met conditionals on Tuesday, so maybe there's something special about Tuesday. Tasty Tuesday? Tip Tuesday? I don't know, but it's cool with me.
    βœ…Monetary – 1688 PigPoints
So, any other conditionals (popularity or engagement) will also be increased by their respective multipliers, if met:
  • Monetary – x1.5
  • Engagement – x1.4
  • Popularity – x1.3
It seems like I've been meeting conditionals fairly easily as a #contentwriter, which has me wondering if I'll eventually scale up to a point that I plateau, or if this #pilotidea is meant to be.
Onwards and upwards! 🐽✈️

tl;dr I met a monetary conditional... again... on a Tuesday... again. Is the universe bamboozling me? Stay tuned, because I'm not sure.

Author Bree Weber Published 4/10/2018, 6:42:59 PM Permalink

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Alright, so I totally met my #conditional (actually all of them – again!) early last week πŸŽ‰πŸŽŠ ... and then promptly disappeared. Sorry πŸ˜”
I have returned!
Let's start (as always) with this week's conditionals, because they've all been increased:
  1. Monetary: 1688 PigPoints
  2. Engagement: 980 PigPoints
  3. Popularity: 1092 PigPoints

tl;dr I may have disappeared for a minute, but I'm back – with a vengeance!

Author Bree Weber Published 4/9/2018, 8:41:53 PM Permalink

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New week, new records to beat!
After reviewing my progress last week, I've decided there is still room for improvement. Hence, more changes:
  • For the #engagement #conditional, only claps πŸ‘ from new users will be counted for #Medium
  • I'm dropping the Alignable #platform πŸ‘Ž
  • I'm dropping the Slack platform πŸ‘Ž
This week, I'm introducing objective #dropoffconditionals for my own network. My network of friends, acquaintances, and colleagues πŸ‘―β€β™€οΈ get involved in the same way I see #popularity and engagement on other platforms. So, I'm counting them in on the fun!
Popularity has been primarily based on people viewing, liking, commenting on, and sharing what I do. But what is the network equivalent?
  • Introductions and referrals
  • Twitter likes, retweets, and shares
  • Reddit upvotes and comments
  • Instagram likes, comments, and reposts
  • Pig Pilots likes and reads
Engagement has been primarily based on people responding to my work, asking me about paid work, and sending queries about next steps. The same is true for my network:
  • Someone texts/emails/calls to ask me about hiring me as a #contentwriter
I still think Popularity needs a bit of refinement to determine the validity (as well as the calculation) of each point. But I think it's a great starting point.

tl;dr This is a new week, and I'm already dropping platforms. I really want to hone in what is working and discard what isn't pulling its weight – as objectively as possible.

Author Bree Weber Published 4/2/2018, 8:31:51 PM Permalink

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The concept of Pig Pilots, how I've approached business, and my writing have all made more than a couple people uncomfortable. So, I wrote about it.

tl;dr My latest article on Medium talks about the top 3 ways my life choices have made other people uncomfortable.

Author Bree Weber Published 4/2/2018, 8:16:07 PM Permalink

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This week's #conditionals
  • πŸ’° Monetary = 1125 PigPoints
  • πŸ’¬ Engagement = 700 PigPoints
  • πŸ‘ Popularity = 845 PigPoints
Last week, I met all 3 conditionals, so all of them have been increased by their multiplier. Since I met a monetary conditional last week, all conditionals are back on the table.
Onwards and upwards! 🐽✈️

tl;dr All of my conditionals have been increased this week, but I can meet any 1 out of 3.

Author Bree Weber Published 4/2/2018, 11:50:20 AM Permalink

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I'm exploring a new platform for writing: #linkedin!
Ghosting doesn't just happen in the dating world. Your clients and colleagues are avoiding you too.

Author Bree Weber Published 3/31/2018, 6:23:03 PM Permalink

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